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Tembo appoints Alexander Snapes as Head of Customer Relationship Marketing to strengthen its savings and mortgage platform’s customer engagement and retention strategy.

September 18 2025

Tembo Hires Alexander Snapes as Head of CRM

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Tembo, the award-winning savings and mortgage platform, has hired Alexander Snapes as its new Head of Customer Relationship Marketing (CRM). Snapes brings more than a decade of eCommerce and digital marketing experience to the role. He joins from Bark, the UK’s largest and fastest-growing services marketplace, where he spent nearly four years as Head of CRM, leading customer engagement and retention strategies during a period of rapid growth.

His appointment follows the recent hire of Shahi Sattar as Director of Savings, who joined from Trading 212,  further strengthening Tembo’s senior management team as the company continues to scale. Together, these appointments underline Tembo’s focus on delivering customer service excellence and accelerating growth in the savings and mortgage market. 

Tembo has delivered strong growth across both savings and mortgages this year. The latest appointments will support the company’s mission to help more customers save for and purchase their first home, while also accelerating the conversion of savings customers into mortgage holders at scale.

Alexander Snapes said: “This is such an exciting time to join a fast growing, mission-driven business like Tembo. I’m looking forward to using my skills and experience to help more people achieve the dream of homeownership, while supporting Tembo’s ambition to transform the way the next generation saves and buys their first home.”

Richard Dana, founder and CEO, Tembo said: “We are delighted that Alexander has joined the Tembo team. His skills and experience will be invaluable as we continue to grow, while ensuring we provide the very best customer experience.”

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Richard Dana | Tembo | Fintech Finance

Richard Dana

Tembo

Alexander Snapes

Tembo

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Tembo | Fintech Finance

Tembo
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