PremFina Announces New Senior Management Structure as Business Gears for 85% Growth Having Doubled Broker Partnerships

PremFina senior management has undergone a strategic restructure as the insurance premium finance provider targets 85% growth. The leadership revamp follows a period of significant momentum, including a doubling of broker partnerships, positioning PremFina for accelerated expansion.

As the business celebrates its 10th anniversary, it has unveiled a progressive management style designed to create an integrated and collaborative approach regardless of function to optimise response and value for brokers and customers. This new approach will enable the continued deployment of PremFina’s £350 million debt facility with HSBC and Waterfall Asset Management, supporting a targeted £1.9bn in premium finance volumes, of which £1bn is already contracted. It will also facilitate the continued expansion of PremFina’s broker partnerships. These changes follow a period of substantial investment in people and technology aimed at delivering market-leading efficiencies and agility. 

The newly appointed PremFina senior management team brings together experts from different fields to help grow the business and get brokers more involved.

New Senior Leadership Structure

Laura Sweetman, previously Chief Operations Officer, has been promoted to the newly created role of Chief Product & Revenue Officer. With more than 20 years of experience in the industry, Laura has played a key role in enhancing PremFina’s technology to benefit brokers and customers and will now oversee both the sales and product teams, with a focus on accelerating innovation, delivering value for brokers and ensuring a seamless experience for customers. She will work closely with Chief Technology Officer, Tony Livesey, to ensure the company’s technology and product offering continues to meet the evolving needs of brokers and customers. 

Ben Lemmon, who has been with the business for five years and has over two decades of sector experience, has been promoted to Business Development Director. Ben will work closely with Laura and will lead new business development, building on PremFina’s investment in technology and partnership-led growth. 

Maz Chambers, who joined PremFina last year as Chief Transformation Officer, has been promoted to Chief Operations Officer. Prior to joining PremFina, Maz held senior positions in operations and project management at Klarna, Close Brothers and Lloyds. To ensure a smooth transition Maz has been working alongside Laura over the past six months during which time, she has been instrumental in strengthening PremFina’s operational performance and maintaining high service levels as broker and customer engagement grows.  Maz will continue to lead the Client Services and Operations teams, with a focus on delivering consistently excellent service.  

Broker Partner Expansion and Growth

Since the current leadership team joined in 2021, PremFina has grown its broker partnerships to over 200 and recently welcomed firms such as Markerstudy Distribution and  the Ardonagh Group. This expansion in partnerships will be central to the company’s next phase of growth, underpinned by continued investment in people and technology.

The company is now forecasting a CAGR of 85% from FY24 to FY27, cementing its position as the UK’s fastest-growing premium finance provider.

Sharon Bishop, CEO of PremFina, comments: “This marks an exciting new chapter for PremFina as we integrate our technology into a seamless, end-to-end experience for brokers and customers. Doing this effectively requires a collaborative and adaptable senior team — and I’m delighted to see Laura, Ben and Maz take on the new roles. 

“By bringing our teams closer together and removing traditional silos, we’re positioned to grow faster, innovate more effectively, and deliver an exceptional service to our partners. With the financial strength we’ve built and a fast-expanding broker community, we’re confident in our ability to continue disrupting the premium finance market. Announcing these changes on our 10th anniversary is a proud milestone — and a clear signal of the momentum we’re building for the next decade.”

With its refreshed PremFina senior management structure, company is in a good position to carry out its ambitious plans for growth in the UK premium finance market.