Nubank Appoints Ethan Eismann as Chief Design Officer, Deepening Commitment to Customer Experience

Nubank Ethan Eismann has been appointed as the digital bank’s first Chief Design Officer (CDO), marking a strategic addition to its executive team. This change in leadership is meant to improve Nubank’s product experience and innovation efforts around the world.

Reporting directly to David Vélez, founder and CEO of Nubank, Eismann will oversee the global strategy and execution of design across all product lines, driving innovation at scale, in close collaboration with Product, Engineering, Marketing, and Business teams. Eismann is a globally recognized design leader who has helped shape the product experiences of some of the world’s most influential technology companies. Over the past two decades, he has led design at companies like Google, Adobe, Uber, Airbnb, and Slack.

“At Nubank, our customers are at the core of everything we do, and now with an even stronger global product design approach. Ethan’s expertise and proven ability to build exceptional digital products will be essential as we continue to innovate and expand, ensuring our design anticipates the needs of our customers,” says David Veléz, founder and CEO of Nubank.

“Throughout my career, I’ve been fortunate to work alongside exceptional teams building products that fundamentally change how people engage with technology and commerce,” said Eismann. “I’m excited to bring that same strategic approach to Nubank as we shape the future of personal banking and finance.”

Most recently, as SVP of Design at Slack, Eismann stewarded the platform’s development, reinforcing its position as an indispensable foundation of the digital workplace for millions of users. During his leadership at Airbnb, Eismann served dual roles as Global Design Director for the Homes business and GM of the Guest team, integrating design excellence and business strategy to significantly shape the platform’s intuitive and globally recognized interface. Prior to that, Eismann served as Design Director at Uber, where he played a pivotal role in shaping the user experience for their ride-sharing and delivery services. During his tenure at Google, he led global design for Google Payments, including pioneering Google Wallet and Android Pay.

Eismann’s impact on the technology landscape began at Adobe, where he led design for products like Photoshop, Illustrator, and Acrobat. He launched Adobe’s Creative Cloud, transitioning Adobe’s business into a subscription-based revenue model.

With Nubank Ethan Eismann now part of the leadership team, the business improves its design capabilities and strengthens its commitment to user-first innovation.