Novel Capital Names Crux KC Exclusive Marketing Partner

Crux KC has entered an exclusive partnership with Kansas City-based capital provider Novel Capital. The partnership offers B2B SaaS and tech companies a path to non-dilutive flexible financing for essential marketing services, removing a traditional financial hurdle to business growth. 

Capital, sales development and marketing are three major challenges every tech venture faces to get their business off the ground. With Novel Capital’s simple, flexible model providing finding to early-stage SaaS companies ready to grow, and Crux’s expertise in marketing and sales, founders get the startup fuel they need to accelerate growth. 

“This partnership is a game changer, not only for Crux and Novel Capital, but to the entire market as a first-of-its-kind funding tool with flexible terms for marketing services and fractional chief marketer guidance,” said Crux President and Chief Strategy Officer Ethan Whitehill. “We are excited to dive into these innovative, entrepreneurial startups and help them make smart marketing investments that establish their brand, scale marketing ops and rev up sales.” 

Crux is a radical rethink of the traditional marketing agency. Offering fractional CMO services backed by a team of specialists, Crux elevates brands and amplifies missions with the simple goal of fueling business growth. Crux’s experience in the technology-as-a-service category includes client relationships with TreviPay, Super Dispatch and RX Savings Solutions. 

“Crux’s growth-focused business approach aligns perfectly with our vision for the founders we work with every day,” said Keith Harrington, co-founder and chief operating officer of Novel Capital. “At Novel, we’ve funded more than 150 entrepreneurs with more than $100 million, fueling their growth and helping them deliver on their ambitions. By removing the barrier to entry for reliable financing and strategic marketing through this partnership, we are giving founders an alternative to banks and VCs as well as the chance to build something bigger than they ever imagined.” 

Crux’s exclusive marketing services partnership with Novel Capital has already begun with both companies working together to identify high-growth enterprise SaaS and tech clients who would benefit from financed marketing services. Crux can also help enterprise SaaS and tech clients align marketing strategies with sales through its sister sales performance company, Crux-Xcelerate, offering sales development and coaching services.