Glyn Hughes Named Managing Director of Allianz Personal Broker

Allianz UK has named Glyn Hughes as managing director of Allianz Personal Broker, a move that strengthens its senior leadership team within the personal lines business. Hughes will assume the role in February 2026, subject to regulatory approval, and will report to Serge Raffard, managing director of Allianz Personal Lines.

The appointment highlights Allianz’s commitment to its broker distribution channel, which the insurer describes as a core part of its multi-product, multi-channel strategy in the UK. Brokers continue to play a central role in Allianz’s growth plans across motor, home and travel insurance.

Commenting on his appointment, Hughes said Allianz is a company with ambitious growth plans and added that he looks forward to leading its broker-facing personal lines business.

Hughes joins from Ageas, where he is currently director of personal lines underwriting and pricing. At Ageas, he oversaw the profitable expansion of the personal lines portfolio and led teams across motor, home, travel and special risks. He also worked closely with brokers and distribution partners to strengthen Ageas’s position in the highly competitive personal lines market.

His career began at Groupama in 2005 in the personal lines pricing team, where he advanced to become head of personal lines pricing and planning. In 2013, he moved to Ageas, initially working in motor underwriting before progressing into leadership roles in motor pricing, underwriting support and ultimately personal lines.

Until Hughes formally takes up his position, Graham Wright will continue to lead Allianz’s personal broker team on an interim basis. Wright stepped in following the departure of Nicola George, who announced in October that she would be leaving to pursue a new opportunity.

The appointment comes at a time of intense competition in the personal lines broker market. Aviva has been strengthening its broker relationships through digital trading and regional development, while RSA has invested in underwriting expertise to bolster its service to intermediaries. Ageas, Hughes’s current employer, has also been focusing on profitability and strategic distribution partnerships, particularly in motor, amid ongoing pricing pressures.

Market dynamics are being reshaped by regulatory changes, including the Financial Conduct Authority’s reforms on fair value, as well as the impact of inflation on claims costs. Insurers are increasingly competing on service, agility in underwriting and their ability to support brokers with digital and data-driven solutions. Allianz noted that Hughes’s experience across underwriting, pricing and distribution would be instrumental in driving profitable growth in its broker-facing business while deepening intermediary relationships.