Finom Appoints Tijana Kovacevic as Chief People Officer to Lead Talent Strategy During Rapid European Expansion

Finom Tijana Kovacevic is the new Chief People Officer of the company. She will be in charge of HR strategy as the company grows quickly in Europe. Kovacevic will be very important in growing the company’s ability to hire people, build a strong culture, and develop its organisation in many markets.

Kovacevic’s appointment comes at a dynamic time for Finom, which has grown to over 500 employees across multiple European markets and aims for scaled customer acquisition. Extensive experience leading People Strategy and Operations at companies including Wise, Coca-Cola HBC, Qatar Airways, and most recently as VP People at refurbed, positions her to drive Finom’s talent strategy as the company scales its workforce to support ambitious growth plans.

“Tijana’s track record of building people-centered tech enabled and lean organizations at scale makes her the ideal leader to guide our people strategy during this pivotal phase,” said Andrey Petrov, CEO and co-founder of Finom. “As we expand across Europe and grow our team, her expertise in organizational development and talent management will be instrumental in maintaining our culture while attracting the best talent to drive our mission forward.”

The hiring of Finom Tijana Kovacevic fits with the company’s larger goal of creating a strong, competitive team culture that can work anywhere in the world.

“Finom’s commitment to empowering European entrepreneurs through innovative financial solutions resonates deeply with my passion for enabling organizations and their people to deliver on founders’ strategic vision,” said Kovacevic. “I’m excited to join a company that’s transforming business banking while building a customer-centric organization powered by exceptional talent.”

Kovacevic’s appointment reflects Finom’s commitment to strategic talent investment as the company pursues aggressive expansion plans. The recent €92.3 million investment from General Catalyst’s Customer Value Fund specifically supports customer acquisition and market expansion efforts, requiring significant organizational scaling across multiple European jurisdictions.

Finom currently serves over 125,000 businesses across Germany, France, Spain, the Netherlands, and Italy, offering comprehensive digital banking services including local IBAN accounts, AI-powered financial management tools, and integrated e-invoicing solutions. The company doubled its revenue in 2024 and projects similar growth for 2025.

The appointment of Tijana Kovacevic follows other strategic leadership additions in 2024, including Alessandro Camilotti as CFO, Rob Allen as Chief Revenue Officer, and Kristjan Kaar as CPO, strengthening Finom’s executive team for its next phase of growth.

Through Finom Tijana Kovacevic’s leadership, company’s goal is to improve its talent infrastructure and support long-term fintech innovation all over Europe.