Fairer Finance Appoints Helene Brichet to Chair of Consumer Advisory Board

Fairer Finance has appointed Helene Brichet as Chair of its Consumer Advisory Board (CAB). Helene steps into the role with a distinguished track record in senior finance positions across major international firms.

The Fairer Finance Consumer Advisory Board plays a critical role in overseeing the consumer group’s activities, scrutinising its commercial relationships, research, ratings, campaigning efforts, and media commentary to uphold transparency and independence. Helen previously served as a CAB member for four years. Other board members include Walter Merricks OBE and Caroline Barr. Helene will replace Chris Pond as Chair, as he steps away to chair the FCA’s Financial Services Consumer Panel.

Helene brings more than 30 years of leadership experience in global financial services, having held senior finance roles at Barclays Bank, Visa, and EVO Payments. Most recently, she was CFO of Capital One UK, contributing to growth, digitalisation, and customer outcomes in the UK credit card market. A non-executive director, Chair of the Audit Committee and Remuneration Committee member at National Bank of Kuwait (International) PLC, she also brings experience as non-executive director and Risk and Audit Committee Member at Monument Bank.

Helene is active as an executive coach, mentor, and trustee.

James Daley, Managing Director of consumer group Fairer Finance, said: “We’re delighted to welcome Helene as chair of the Consumer Advisory Board. Her extensive experience in governance, strategy, and consumer advocacy will be invaluable in guiding Fairer Finance’s oversight board and protecting our independence.

“I’d like to thank Chris Pond for all his support with the Consumer Advisory Board over the last year, and to his predecessor Sue Lewis, who will now be stepping down from the board after six years. We wish Chris every success in his new role with the FCA’s Financial Services Consumer Panel.”

Helene Brichet, Chair of the Fairer Finance Consumer Advisory Board, said: “I look forward to working more closely with this dedicated team and fellow board members to ensure that Fairer Finance continues to focus on creating a fairer financial services market for consumers – and the businesses that serve them. The Board’s role is integral to providing independent assurance that its consumer and commercial interests are aligned.”

Fairer Finance is currently recruiting for at least one new member of its CAB following Sue Lewis’ departure.