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Digital Asset Appoints Jonathan Isaac as Chief Marketing Officer
Digital Asset, pioneers in institutional blockchain infrastructure and creators of the Canton Network, today named Jonathan Isaac as Chief Marketing Officer. Isaac will lead global marketing efforts across brand, product marketing, and communications, with a focus on growing awareness and adoption of the Canton Network, an emerging infrastructure layer for financial markets.
“What drew me to Digital Asset is simple: they’ve built something real,” said Isaac. “The Canton Network is already live, and I see it as a game-changer for global finance. My time at CoinMarketCap gave me a front-row seat to everything happening in crypto, and this feels like the next chapter. I’m excited to join a world-class team with exceptional technology, partners, and investors, and help bring this story to the right people.”
“Jonathan has developed a reputation as a bold, visionary leader with a proven ability to scale brands and develop communities,” said Yuval Rooz, Co-Founder and CEO of Digital Asset. “He brings the expertise, energy, and creativity we need to take our story to the world and show why what we’ve built matters.’’
Isaac brings over two decades of experience in brand transformation, product marketing, and creative leadership. Most recently, he served as CMO at CoinMarketCap, the world’s most visited crypto website. He was previously Head of Marketing at the crypto exchange Gemini.
Earlier in his career, Isaac held senior strategy and marketing roles at global agencies and media companies, including JWT, Anomaly, Digitas (LBi), Lagardère, Goodby Silverstein and Barbarian, transforming marketing for brands such as the BBC, Sony, HP, GE, Coca-Cola, Disney, J&J, and Metlife. He has also advised fintechs, biotech firms, and luxury brands as a fractional CMO focused on brand reinvention and growth.
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