Diebold Nixdorf Names Andy Zosel as Chief Product and Technology Officer

WHY THIS MATTERS:
Diebold Nixdorf operates at the intersection of banking and retail infrastructure, where speed of innovation and system integration are increasingly critical. The creation of a unified Chief Product and Technology Officer role signals a strategic shift toward tighter alignment between product management, engineering, R&D, software and hardware development. By consolidating these capabilities under one leader, the company aims to accelerate time to market and standardise execution across global deployments.

As banks and retailers modernise around AI, automation and scalable digital platforms, vendors must deliver cohesive, interoperable solutions rather than siloed product lines. Bringing product and technology together into a single operating unit suggests Diebold Nixdorf is positioning itself to respond faster to customer demands while embedding emerging technologies — particularly AI — more systematically into its portfolio.

Diebold Nixdorf (NYSE: DBD), a world leader in transforming the way people bank and shop, today announced that Andy Zosel has joined the company as executive vice president, chief product and technology officer. In this newly created role, Zosel will lead the company’s unified Product & Technology organization to bring together product management, engineering, R&D, software and hardware innovation across banking and retail to drive speed, consistency and long‑term growth.

The CPTO role is a key milestone in Diebold Nixdorf’s operating model evolution, strengthening how the company accelerates time to market and aligns product development with customer needs across both segments. Zosel will define global standards for efficient execution and support seamless deployment and integration of solutions across diverse markets and customer environments. Additionally, the Product & Technology organization will focus on leveraging artificial intelligence and other emerging technologies to ensure that Diebold Nixdorf builds and sustains a future-ready, scalable portfolio.

Octavio Marquez, Diebold Nixdorf president and chief executive officer, said: “We are excited to welcome Andy to our executive leadership team. With his appointment, we are reinforcing our leadership in delivering cutting-edge solutions that directly address the evolving needs of our banking and retail customers. By unifying our global product and technology capabilities, Andy will drive the advancement of our innovation efforts, ensuring our roadmap remains at the forefront of the industry. His proven expertise in scaling automation and AI will further accelerate our ability to develop impactful solutions that exceed customer expectations.”

Zosel brings nearly 30 years of global technology, product development and strategic marketing leadership to the company, with extensive experience driving cross-functional engineering, product innovation and large-scale organizational transformation. Previously, he served as senior vice president/general manager, Intelligent Automation for Zebra Technologies. Zebra designs hardware, software and automation solutions and services for various industries. Zosel also held multiple senior leadership roles, including as divisional president and CEO across various Omron Corporation industrial automation businesses in the Americas. Prior to that, he was vice president of Engineering, Marketing and Vertical Solutions for Microscan (a Spectris Company). 

FF NEWS TAKE:
This is an operating model story as much as a leadership appointment. In complex infrastructure businesses, fragmentation between hardware, software and services can slow innovation and dilute accountability.

If the unified Product & Technology structure delivers measurable gains in speed and consistency, it could strengthen Diebold Nixdorf’s competitive positioning in both banking and retail. The key test will be execution: translating organisational change into tangible customer-facing innovation.