Bill Pedersen Joins Broadstone as Non-Executive Director to Deepen Insurance and Actuarial Capabilities

Broadstone, a leading, independent UK financial services consultancy delivering expert advice to employers, insurers, lenders and pension scheme trustees, today announces the appointment of Bill Pedersen to its Board as Non-Executive Director.

Bill is a highly-experienced executive in the financial services sector with a career spanning 35 years at Milliman, an international consulting and actuarial firm specialising in life insurance and financial services, property and casualty insurance, healthcare and employee benefits.

In his over three decades at Milliman, Bill was Chief Financial Officer for 20 years and spent his last five years as the firm’s first COO prior to his retirement in 2020.

Bill was responsible for all financial reporting alongside the review of practice results, partnering with practise leaders and profit centre managers to evaluate and execute on growth strategies. This included expansion outside the US and Bill was heavily involved in Milliman’s M&A strategy including deal evaluation, desk negotiation and post-transaction integration. 

The appointment bolsters Broadstone’s expertise in the life and non-life insurance sector as well as the Lloyds and London markets. It follows the strategic growth investment made in the business by Lovell Minnick Partners (announced on 7 January 2025) to accelerate growth and expansion of capabilities – particularly in Broadstone’s Insurance, Regulatory & Risk Advisory unit.

Tony Gusmao, CEO at Broadstone, commented: “Bill joins Broadstone at a hugely exciting time in our growth journey and brings a deep understanding of the insurance sector,  which is a hugely important area of strategic growth, as we look to scale the business and expand our offering.”

Bill Pedersen, Non-Executive Director at Broadstone, added: “Broadstone has a fantastic pedigree delivering expert consultancy services to employers, insurers, lenders and pension scheme trustees. I am delighted to join the business as it looks to develop its proposition and establish itself as a leader in the insurance actuarial consultancy market. With new capital backing and an increasing need for specialist advice in the sectors we operate in, Broadstone’s differentiated market proposition positions it strongly for growth.”