Anaplan Appoints Bill Guilmart as Senior Vice President of AI, Product and Solutions Marketing

Anaplan, the only AI-driven scenario planning and analysis platform, today announced the appointment of Bill Guilmart as Senior Vice President of AI, Product and Solutions Marketing. In this role, Guilmart will strengthen alignment across Anaplan’s AI, application and platform capabilities to support sales, marketing and customer outcomes, while sharpening the company’s go-to-market strategy. Guilmart will also join Anaplan’s Executive Committee.  

“Bill has a proven track record of scaling AI-led product and solution marketing at some of the world’s leading enterprise technology companies,” said James Freeze, Chief Marketing Officer at Anaplan. “This deep expertise, coupled with his commitment to delivering outsized value for customers, makes him the ideal leader for the next phase of Anaplan’s accelerated growth.” 

Guilmart brings more than 25 years of experience at Workday, IBM, SAP, Hyperion Solutions and Oracle. Most recently, he served in senior leadership roles at Workday — across product management and product marketing — where he guided strategy and drove the development of new enterprise capabilities. 

“Enterprises today operate in a volatile and increasingly dynamic, competitive environment that creates both risks and opportunities. These companies need the ability to run scenarios in real time, pivot quickly and make better, trusted decisions at the speed of business,” said Guilmart. “Anaplan is uniquely positioned to meet this moment with the industry’s leading AI-driven platform and a growing portfolio of applications that enable customers to outpredict, outplan, and outperform the market. I am thrilled to be joining Anaplan at this point of inflection.”

The news comes on the heels of continued momentum for Anaplan, including the recent debut of role-based AI agents, the introduction of several new applications and the acquisition of Syrup, underscoring the company’s commitment to accelerating AI-driven innovation and delivering greater customer impact.