Global fintech InDebted launches in the UK as new research reveals broken UK debt collection model
InDebted, the fast-growing global fintech aiming to transform the consumer experience of debt, reveals new research highlighting the impact of the UK’s existing broken debt collection model on consumers.
Consumer polling of over 2,000 UK adults, conducted by Opinium, reveals the extent of the negative experiences suffered by those who have fallen into debt. One in three UK adults (34%) who previously or currently have debts say they’ve been contacted by debt collectors. 64% of those who have interacted with debt collectors said the experience was “stressful”, a figure which rises to 74% among 18-34 year olds. Overall, 2 in 5 stated their experience with collectors was negative. Staggeringly, half (49%) who have dealt with debt collection agencies encountered harassment or aggression, with 53% made to feel ashamed to be in debt.
Rather than supporting people to get on top of their debt, this treatment has exacerbated their financial position and led to poorer consumer outcomes. Over half (56%) of respondents who had previously worked with an existing UK debt collection agency said the experience had actually made it more difficult to resolve their debt.
As well as reporting clear issues with treatment from the UK’s debt collection agencies, part of the problem is how those in debt are communicated with. 52% of respondents who had currently or previously been in debt said they had been contacted by debt collectors using traditional non-digital methods, including sending letters (24%), making phone calls (20%), and bailiffs visiting their home (8%). In contrast, when asked, digital contact was the preferred option for over half (51%) of customers.
Consumer dissatisfaction with outdated debt collection tactics is increasingly concerning as consumers face growing financial pressures. 38% of Brits surveyed by InDebted are worried about increasing their debts or going into debt in 2022 amid cost-of-living struggles. This comes off the back of recent data from The Bank of England showing an acceleration in consumer spending on credit cards as inflation rises.2
This research evidences that industry change is vital, and a new solution to debt collection is required to better support UK consumers.
InDebted launches in the UK to reform a broken industry
InDebted’s UK launch follows a successful period operating in Beta after being granted FCA authorisation in August 2021. InDebted aims to change the world of consumer debt recovery for good, transforming the global debt collection industry by supporting the overall financial wellbeing of consumers with an intelligent, digital-first and empathetic solution to debt collection.
Rather than relying on intrusive tactics such as phone calls and sending legal letters to contact customers, InDebted uses digital channels such as SMS and email. InDebted’s data science models learn and improve based on every customer interaction, informing how to connect with people through the channel they prefer, with the right message, at a time that’s convenient for them. Customers are then able to choose how they want to manage their debt via their self-serve digital portal, with a number of flexible, stress-free options. InDebted also has a global 24/7 support team available to assist customers across all channels.
In contrast to established industry players, InDebted rewards its customer support team based on the quality of service they provide, rather than incentivizing collections agents based on recovery amounts. This removes the inherent conflict of interest in the typical collection model, putting consumer outcomes at the heart of their proposition. To date, InDebted has over 1,800 5* star Google reviews from customers globally – unheard of in the industry, and the highest of any collections provider.
Josh Foreman, CEO and Founder of InDebted, commented: “At a time when the cost of living crisis will see an increase in debts, consumers in need of support are being failed by the broken debt collection model. This is leading to unnecessary stress, and poorer outcomes. Customers deserve to be treated with empathy, respect, and most importantly, enabled with convenience and autonomy to manage debt in a way that works for their individual financial position. The antiquated, traditional approach to debt collection has not adapted to changing tides of digitalisation, the global pandemic, and now, the biggest squeeze on consumer finances in generations.
“At InDebted, we are guided by a digital-first, data-driven solution that puts consumer outcomes at the heart of everything we do. Ultimately, we believe that those in debt deserve better from debt collectors, and InDebted is leading the way for change and progression within the industry. From our experience operating in countries such as Australia, the United States and Canada, we know what a difference we can make to consumers, and we are excited to launch in the UK to support people’s debt-free journey and financial wellbeing.”
This latest move into the UK market reflects InDebted’s global growth ambitions, with the business increasing their headcount by 360% in 2021 alone and reaching 270 people in May 2022. This is underpinned by the onboarding of 93 new clients in 2021 across global markets, supporting over 1 million customers, and the completion of an AUD$25 million Series B funding round in July 2021.