UK Fintech Marshmallow Secures $90 Million in Funding at a Valuation of $2 Billion
By Lauren Towner · 15 April 2025

Leading UK fintech, Marshmallow, today announces that it has raised $90 million worth of funding from Portage, BlackRock and Columbia Lake Partners. The raise comes three years after the business’ Series B, in which time, it has almost doubled its valuation to just over $2 billion.
The investment, a mixture of equity and debt, from funds managed by BlackRock and CLP, will be used to further grow the business’ product offering and support plans for international expansion. The successful fundraise follows a period of impressive and sustained growth. Focused on providing car and van insurance to those who have moved to the UK, Marshmallow has now insured over 1 million drivers and has a turnover run rate of over $500m, making it one of the largest fintechs in Europe.
People who move to the UK continue to unfairly face higher prices compared to those born in the country. Marshmallow has been focused on providing better value to these customers and will continue to leverage its proprietary technology and rich customer data to do so. Following this fundraise, the business will expand its proposition to support newcomers across a wider range of unmet financial needs, becoming the one-stop financial services provider for people moving to the UK.
Marshmallow will also seek to expand its proposition internationally, with the business planning to offer financial products to people who have relocated to other countries, extending beyond serving just those who have moved to the UK.
Oliver Kent-Braham, Co-CEO and Co-Founder of Marshmallow, said: “Our ambition is to become a one-stop-financial-shop for newcomers so they feel as though it’s easy to move to, and live in, a different country. We’ve already supported over one million people in the UK with their insurance needs, but we’re only just scratching the surface. There are still major financial services barriers that make it harder for newcomers to settle and take part in everyday life. This funding gives us the capital to solve these problems and deliver against our mission.”
Devon Kirk, General Partner & Co-Head, Portage Capital Solutions, commented: “Marshmallow is a clear leader in innovating to solve important financial challenges for consumers. We are confident in the business’ ability to continue developing solutions for a fairer financial ecosystem, and we are excited to support this strong team as it enters its next stage of growth.”
About the companies
Portage
Part of Sagard · Website · 12 stories on FF News since 2022
Previously on FF News:
- Conquest Planning Secures ISO 42001 Certification for Verifiable AI Financial Advice 7 October 2026
- Portage Ventures IV Hits $600M Final Close to Fuel Global Fintech Innovation 17 September 2026
- Canadian Fintech Investment Hits $1B in H1 2026 as AI and Regulatory Reforms Drive Selective Growth 27 August 2026
Marshmallow
Website · 7 stories and 1 video interview on FF News since 2020
Previously on FF News:
- Blockchain.com Taps Adclear AI to Automate Crypto Marketing Compliance Ahead of UK Regulation 12 August 2026
- Marshmallow Partners with Adclear AI to Automate Marketing Compliance and FCA Consumer Duty Alignment 20 July 2026
- Marshmallow Taps Percayso and TransUnion to Revolutionize Insurtech Data and Auto-Finance 25 June 2026
Companies in this story: Portage, Marshmallow
People in this story: Oliver Kent-Braham, Devon Kirk