SuperSeed Launches Physical AI Seed Fund with up to £50m Cornerstone Commitment From British Business Bank

WHY THIS MATTERS

The £50 million cornerstone commitment from the British Business Bank into SuperSeed Fund III highlights the UK’s growing focus on scaling applied AI in real-world industries. Unlike consumer-facing AI, SuperSeed’s “physical AI” strategy targets sectors such as manufacturing, energy and construction—areas that are central to national productivity and economic resilience. By backing seed-stage companies building AI-driven infrastructure, the fund aims to bridge the gap between experimental AI pilots and commercially viable, revenue-generating systems.

SuperSeed Fund III has secured a cornerstone commitment of up to £50 million from the British Business Bank to invest in B2B AI and SaaS startups. The Bank has made its commitment through the Enterprise Capital Funds programme, with the fund also having the benefit of being accredited by the UK’s National Security Strategic Investment Fund (NSSIF) as was SuperSeed’s prior fund. 

As the largest investor in UK venture and venture growth capital funds, by providing cornerstone commitments, the British Business Bank enables a fund to achieve a first close and helps the fund to execute their planned strategy more effectively and often to a greater scale. 

Fund III is focused on seed-stage companies building physical AI – artificial intelligence applied to physical industries such as manufacturing, energy, construction, and autonomous systems. SuperSeed’s portfolio companies build the software platforms, algorithms, and control systems that make industrial infrastructure intelligent, as well as the integrated hardware to deliver complete solutions. Fund III will back companies across the full stack. 

SuperSeed was founded in 2018 by Mads Jensen and Dan Bowyer, both former technology company founders. The firm was built on a simple observation: the majority of American VCs had founded companies themselves, while fewer than 15 per cent of European VCs had ever worked in a startup. Every partner at SuperSeed has founded, scaled, and exited technology companies, and the firm works alongside its portfolio on commercial strategy, enterprise customer access, and building the sales teams that turn technical products into commercial businesses. It has since launched two funds and now has 38 portfolio companies. 

The Bank’s Enterprise Capital Funds programme aims to increase the supply of equity capital to early-stage UK companies with long-term growth potential and lower barriers to entry for fund managers looking to operate in the VC market, including providing a return structure that makes it more attractive to private sector investors. The programme has backed 52 funds to-date, representing more than £2.7bn of finance. 

Mads Jensen, Managing Partner at SuperSeed, said: “The companies we back are deploying AI into manufacturing lines, energy infrastructure, and construction sites, sectors where the UK has genuine industrial strength and strategic interest. Two years ago most of these were pilots. Today, they are live production systems with paying enterprise customers. That transition is what Physical AI means in practice, and it is why the British Business Bank has returned as our cornerstone investor for a second fund.” 

Christine Hockley, Managing Director and Co-Head of Funds, British Business Bank, said: “SuperSeed has a strong track record of identifying innovators and a deep understanding of how AI can be applied to sectors of national strategic importance, including those of the modern Industrial Strategy. This cornerstone commitment will crowd in additional private capital, backing innovative companies developing applied physical AI systems that drive and optimise efficiencies in critical business infrastructure.” 

Mark Sims, Senior Director, Funds, British Business Bank, said: “SuperSeed’s focus on Physical AI aligns strongly with our ambition to strengthen technological capability in sectors that are central to future economic growth. Following our earlier commitment to SuperSeed’s Fund II in 2022, we are pleased to continue our support for SuperSeed as it backs founders turning advanced AI into real-world impact across the UK economy.”

FF NEWS TAKE
AI investment is moving beyond software into the physical world, where real economic impact is created.

SuperSeed’s focus on industrial and infrastructure applications reflects a broader shift toward “deep tech” and applied AI, where innovation is tied directly to productivity gains and operational efficiency. With government-backed capital helping to de-risk early-stage investment, the UK is positioning itself to compete in the next phase of AI—where algorithms meet real-world systems.