InsurTech Embea Raises €4 Million in Seed Funding to Build Pan-European Embedded Life Insurance Platform

Embea, a pioneer in Embedded Insurance, has completed its seed funding round, raising a total of €4 million. The round was led by Atlantic Labs, a Berlin-based seed fund, and astorya.vc, specialized in investing in European InsurTech startups. Other notable investors include Jamie Hale, founder and CEO of Ladder, the US-based digital life insurance startup; Daniel Khachab, founder of the unicorn startup Choco; and Michael Cassau, founder of the unicorn startup Grover.

Embea is among the first companies to extend the emerging trend of Embedded Insurance from covering gadgets to offering life insurance protection. Instead of buying via brokers or from a dedicated website, individuals and families get covered through just a few additional clicks during non-insurance activities, like booking travel or taking out a loan.

With limited access to new venture capital funds, digital platforms, notably digital banks and other fintechs, aim to increase earnings from existing users. Embea enables these players to enhance their platforms by offering life insurance and creating an additional revenue stream. Integration is effortless and completed within days, thanks to Embea’s highly customizable, no-code embedded checkout technology.

Investor and Founding Partner of astorya.vc, Florian Graillot, expressed his enthusiasm stating, “Embea designed its software platform from the ground up for embedded distribution. Coupled with its innovative approach to developing lightweight, affordable insurance products inhouse, Embea marks a significant advancement in this space.”

This investment comes at a time when the overall InsurTech market is not having the easiest time. A report by FinTech Global revealed a 84% decrease in total investment in European InsurTech companies for 2023.

Co-founder and CEO of Embea, Dr Johannes Becher, stated: “We are delighted to have secured this funding showing that the future of InsurTech is far from dead. By taking life insurance embedded, we enable underserved groups to access existential coverage while helping our partners to generate additional income.”

Embea will use the proceeds to expand its pan-European Embedded Life Insurance platform and add new insurance products to its portfolio. The company seeks to become the go-to B2B platform for digital businesses active in multiple European markets, allowing them to add life insurance without requiring a different insurance partner for each.