Flood forecasting InsurTech Previsico appoints Lucy Coutts

‘Hot 100’ InsurTech Previsico, the live flood forecasting specialists, today announces that leading innovation expert Lucy Coutts has been appointed as a Business Development Manager to support expansion in the insurance sector in the UK, US and beyond.

Previsico, based in the UK and recently launched in the US, specialises in modelling surface water flooding in real-time utilising the latest geospatial technology for weather predictions, in partnership with IBM, to deliver property-level flood nowcast and forecast warnings. The addition of Lucy Coutts to Previsico’s rapidly growing team, is an important next step in their mission to be the leading global provider of cutting-edge flood warning prediction, including increasingly prevalent surface water flooding, which affects more people worldwide, compared with river and coastal flooding.

Commenting on Lucy Coutts’ role, Previsico’s CEO Jonathan Jackson said: “Lucy’s proven relationship and programme management skills in the Lloyd’s market, whilst at the Lloyd’s Lab, really impressed us. She’s that wonderful combination of a high performer, who is tremendously personable and receives huge respect from all who work with her.”

Prior to joining Previsico, Lucy was a Senior Programme Manager at L Marks, the investment and innovation advisory firm, specialising in applied corporate innovation for some of the worlds’ best-known brands, including Lloyd’s of London, where Lucy was the Programme Manager of the Lloyd’s Lab, responsible for managing scouting, onboarding and delivery of the programme for 47 InsurTechs.

Lucy Coutts said: “Previsico already provides a unique offering in the flood forecasting market. However, the framework they developed at the Lloyd’s Lab takes it to the next level. I look forward to developing client relationships with insurers by identify the value of its use with flood warningsto their business, world-wide.”

Uniquely, Previsico offers insurers the ability to alert customers of immediate risks to their properties, so they can move valuables to higher ground and set up temporary flood defences in the case of an imminent flood – a win-win for insurers and their customers. Previsico can also provide insurers with an accessibility map in the case of flooding, so that claims teams more accurately understand where it has occurred to reach affected properties and protect vulnerable
people. This will not only lead to a better service and happier customers, it will also enable an earlier indication of total losses, reduce fraud, and improve claims efficiency.”