Vivid Hits 50,000 SME Customers and Sets New Record in Customer Growth

Vivid, one of Europe’s leading financial platforms for private and business banking, has surpassed its Q2 target of 50,000 SME customers – just 16 months after launching its business offering. With this momentum, Vivid is now the fastest-growing SME financial platform in Germany, setting a new national benchmark for growth in the segment. By the end of Q3 2025, Vivid aims to reach 75,000 SME customers, making it the first German player to achieve this milestone in under 1.5 years. “We built Vivid for a new generation of entrepreneurs – fast-moving, digital-first, and underserved by traditional banks,” said Alexander Emeshev, Co-Founder of Vivid. “Reaching 50,000 customers is a proud moment and a great testament to our business model – but what excites us most is what comes next.”

Constant innovation meets trust and transparency

A key driver of Vivid’s rapid growth is its strategy of continuous product innovation, combined with a strong regulatory foundation that ensures transparency and protection for its customers. Rather than offering a static banking service, Vivid equips SME and freelancers with modern, secure tools to manage and grow their finances with ease and confidence. Recent launches include:

• • Interest Accounts with returns of up to 5% annually
  • Smart business loans in partnership with Banxware
  • A Travel Management Tool for easier expense planning
  • Unlimited cashback and seamless DATEV integration
  • A Crypto Staking Account for SMEs – the first of its kind in Europe

This ongoing innovation is backed by full regulatory compliance – most recently with the receipt of a MiCAR license, making Vivid one of the first platforms in Europe authorized to offer regulated crypto services across the EU. “For already six years, Vivid has been offering financial solutions to its customers,” says Dr. Jörg Geiben, Managing Director of Vivid Money GmbH. “On top of the previous licenses, the MiCAR license is a strong signal that regulators trust the structures we have built during these years and confirms that our customer’s money is in safe hands.” The result is a product suite that goes far beyond the digitalization of classical banking – empowering SMEs not just to manage money, but to make it work for them.

What’s next? Card acquiring and smart treasury

Vivid is preparing  new features designed to bring enterprise-grade financial tools to its customers. In the upcoming month the plans include: 

• A smart treasury solution for investing idle funds into ETFs, money market funds, iBonds, and crypto assets, all within one interface 
• Card Acquiring – a new feature that lets businesses accept card payments– offering a smart, cost-efficient solution for merchants and service providers. 
• Expanded international transfers for more efficient cross-border operations  

These additions will further strengthen Vivid’s position as a comprehensive growth partner for both private and business clients across Europe.