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UK Consumers Put Fraud Prevention Top of AI Priorities for Financial Services in 2026
Latest data from FIS‘ Consumer Pulse survey reveals where UK consumers believe AI and emerging technologies will have the most positive impact in financial services in 2026.
Key findings:
Where consumers see AI and emerging technologies making the biggest difference in 2026:
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Detecting and preventing fraud (23%)
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Verifying identity securely (22%)
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Faster customer service (18%)
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More relevant and timely product offers (13%)
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Better investment decisions (13%)
Generational divides on AI’s impact in banking in 2026:
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Speed matters to younger generations – 26% of 18-34 year-olds see faster customer service as where AI will have most positive impact in 2026, double the 14% of over-55s
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Gen Z bullish on AI-powered finance – a quarter believe AI will have its greatest impact helping with investment decisions (23%) and automated spending management (23%)
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Young embrace personalisation – 22% of 18-34s see personalised financial advice as a key area for AI impact, versus just 7% of over-55s
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Scepticism persists – 26% don’t believe AI will have a positive impact on banking, rising to 38% among over-55s
Kanv Pandit, Head of International Markets – Banking and Payments at FIS, said:“As we enter the new year, consumers are telling us exactly where they want AI to deliver: fraud prevention and security top the list, ahead of personalised advice and autonomous investment tools. This reinforces that banks must lead with applications that build trust – fraud detection, identity protection, transparent operation – before pursuing applications that demand trust.
“The opportunity in the 38% of over-55s currently struggling to see the positive impact of AI is particularly exciting. They’re not anti-technology – they’re waiting for technology that earns their trust. They control significant assets, have long banking relationships, and will reward institutions that respect their pace and priorities. That’s a market worth pursuing thoughtfully.
“2026 won’t be about deploying AI indiscriminately. It’ll be about deploying the right AI, with the right education, with the end consumer front of mind.”
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