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Santander to Introduce Openbank in US
Santander has announced the launch of a new national, digital offering in the United States under the Openbank brand in the second half of 2024. Openbank will also be launched in Mexico in the same timeframe.
Openbank operates with a technological platform designed in-house at Santander that provides secure, easy and simple best-in-class customer experience by combining functionality and design. It also offers an intuitive user experience with fintech pricing and the trust of a global bank.
Today, Openbank serves more than two million customers across Europe (Spain, Portugal, Germany and the Netherlands), and has €18 billion in deposits, more than any other digital bank on the continent.
The rollout of Openbank in the US market marks the first time Santander combines all its core, award-winning proprietary technology to deliver an innovative and secure cloud-based banking platform. The Openbank launch will accelerate Santander US’ execution against its profitable growth strategy, generating deposits to fund its leading auto franchise.
“Openbank is the largest digital bank in Europe by deposits with among the highest customer loyalty and satisfaction. We remain committed to growing our business in the United States, the largest financial services market in the world, leveraging our proprietary technology and global expertise to deliver a winning customer experience.” – Ana Botín, Executive Chair
Jon Rahm is one of the world’s best golfers and Santander’s global ambassador. He and his team will wear an Openbank logo on their shirt during all competitions beginning at the Masters in Augusta (USA). Rahm is a global sporting superstar, who was born in Spain, lives in the US and has worldwide impact, especially in some of the bank’s core markets in the Americas and Europe. The golfer will help Santander and Openbank increase their visibility in North America, where Santander has a significant presence.
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