NatWest Announces Strategic Partnership with “The Rest Is Money” Podcast

NatWest business has launched a three-month partnership with finance podcast, The Rest Is Money, available on Spotify.

Hosted by renowned broadcasters Steph McGovern and Robert Peston, the podcast is dedicated to making economic and financial topics accessible to all. By breaking down business jargon and exploring key questions that impact daily life—such as the effects of AI on employment, the future of inflation, and recognising unsung business heroes—the show offers invaluable insights to listeners.

As the presenting partner, NatWest will feature prominently throughout the three-month campaign, complementing the podcast’s audio and video formats. The partnership, facilitated by media agency Initiative, includes Host Reads and Custom Segments, in which the unique benefits of NatWest Business Current Accounts and their mobile business account, Mettle by NatWest, will be spotlighted.

Building on the success of their Q2 advertising campaign ‘Just Start’ which aims to inspire and motivate people to take that first step towards achieving their business goals, NatWest is committed to reaching a broad audience of business owners and aspiring entrepreneurs. The collaboration aims to inspire listeners to transform business ideas into real opportunities, reinforcing NatWest’s dedication to supporting the UK’s vibrant start-up community and that no other British bank has helped more businesses get started than NatWest (Source: NatWest Group Results: Q2 2025 Savanta MarketVue survey).

James Holian, Managing Director of Business Banking & International Retail comments: “We’re thrilled to be sponsoring this podcast that provides so many business owners and aspiring entrepreneurs with valuable information to help them realise their full potential in business.

“It’s a brilliant opportunity to build on the momentum we’ve created and continue supporting the UK’s vibrant start-up community. At NatWest, we’re passionate about helping entrepreneurs take that first step and we’re proud to be by their side as they begin their journey.”

Michelle Prance, CEO of Mettle by NatWest, adds: “We’re dedicated to championing small businesses and empowering them to thrive. This campaign marks another important phase for Mettle as we continue to integrate and offer our full range of business current accounts, across NatWest and Mettle, to customers.”

Marg Jobling, CMO at NatWest adds: “We’re thrilled to have launched this partnership with “The Rest is Money” – their goal, like ours, is to actively empower businesses at any stage of their journey to take the necessary steps to grow. Many entrepreneurs are dedicated listeners to this podcast, so it’s a brilliant opportunity to build on the momentum we’ve created. At NatWest, we’re passionate about helping entrepreneurs take that first step and proud to support them as they begin their journey.”