Metia Group Appoints Liz High as Practice Lead, Financial Services

Metia Group, the global B2B marketing agency, has appointed Liz High to the position of Practice Lead, Financial Services with a focus on growing Metia’s business in the financial services sector, supporting clients with data-driven insight, strategy, research, brand, PR, AR and digital marketing programmes.

Based in Seattle, Liz joins Metia from banking technology provider Nymbus, where she held the role of EVP, Nymbus Labs, supporting financial institutions in creating niche banking solutions and unique customer experiences to take to market. Liz also recently co-authored the book ‘Think like a brand, not a bank’ which provides banks and fintechs with strategies to create new products and compelling customer experiences.

Andrew Martin, CEO at Metia Group, said: “We’re thrilled to appoint Liz to head up our Financial Services practice. Liz’s skills as a data-driven strategist, brand builder and innovator with a passion for financial services, fintech and SaaS technology, complement the talents of our existing team. We look forward to the opportunities ahead.”

Liz High, Practice Lead, Financial Services, Metia Group said: “I’m excited to join Metia to expand our existing portfolio of banking and fintech clients in US, Europe and Asia. Our financial services practice is here to help clients grow, build compelling financial brands, create best in class customer experiences and market creatively.”

Metia has over thirty years of experience fast-tracking agile fintechs, building established financial technology vendors, and serving banks and financial institutions. This includes providing insight into audiences and marketplaces, building strong brands, raising awareness and generating demand for clients’ products and services. We create preference through reputation building among fintech media and tech analysts, and through content-based thought leadership
programmes.