JRNI Partners With Backbase To Modernize the Way Financial Institutions Connect With Customers

JRNI, the leader in enterprise-scale global customer engagement for financial services, has announced an integration with Backbase, the creator of the Engagement Banking Platform.

The integration allows customers of financial institutions to seamlessly and securely book virtual and in-person appointments leading to improved customer satisfaction, loyalty, and staff efficiency. This combination will offer financial institutions an end-to-end embedded experience from initial engagement to ongoing relationship management and support.

JRNI’s Self-Scheduling Appointment booking solution will be made available as an out-of-the-box add-on integrated within Backbase’s Digital Assist offering.

Backbase Digital Assist frees customer-facing teams at financial institutions from using multiple systems and empowers them with the tools for quick resolution & upsell, in one unified solution, thereby significantly reducing customer servicing costs.

Roland Booijen, General Manager of Ecosystems at Backbase stated: “We believe that the banking experience is enriched by building trust through personal connections. This partnership aims to seamlessly provide convenient personal connections in banking and wealth management, effortlessly uniting customers and trusted advisors at their preferred time and location.

Boojien further expressed that “JRNI clearly aligns with Backbase’s vision to assist financial institutions in modernizing their customer engagement approach, while empowering their employees. Marc Abraham, Product Director at Backbase added: “With their 17+ years of expertise in delivering personalized and flexible customer experiences, coupled with strong technology, and global-enterprise scale, JRNI was the right partner to help us continue to redefine trusted human connections for our customers”.

Phil Meer, JRNI CEO added “Backbase Digital Assist helps make interactions more efficient, effective, and of higher value. JRNI’s engagement capabilities complement Backbase’s offering to drive trusted connections and relationships. Backbase shares our vision and its global platform prioritizes customer engagement as a critical pillar.”