" class="no-js "lang="en-US"> HYPE Partners With Bitpanda to Expand Its Democratic Investment Offering - Fintech Finance
Sunday, May 26, 2024

HYPE Partners With Bitpanda to Expand Its Democratic Investment Offering

Two of Europe’s leading fintechs are teaming up to unlock the opportunities presented by Open Banking. HYPE, the Italian market leader in app-based money management and Bitpanda, the leading European investment-as-a-service infrastructure provider, will build on the vision of both companies to make finance simpler.


HYPE’s 1.7 million customers will soon be able to invest in more than 2,500 assets including fractional stocks, ETFs and precious metals, with any sized budget on a 24/7 basis, even when markets are closed.


The integration, carried out entirely within the HYPE app, takes place through Fabrick’s Open Finance platform on which Bitpanda has published its APIs making its offering available to third parties. Bitpanda White Label provides all the building blocks needed for a complete trading flow, giving the partner the opportunity to design its own trading solution, connecting to a cutting-edge API infrastructure. HYPE is the first entity in Italy to seize this opportunity, and the latest example of Bitpanda’s growing B2B2C role.


The agreement, which democratises, simplifies and makes financial market opportunities accessible, is part of HYPE’s strategy to provide value-added services to anticipate and respond to the evolving needs of its users, who now find a new opportunity to deploy saved cash.


The partnership comes following a customer survey conducted by HYPE which highlighted clear demand for in-app investing. In this particular moment that sees Italians facing the highest level of inflation in decades, investing money without leaving it idle in the current account and losing purchasing power, is a choice to be considered. HYPE wants to accompany its customers on this path as well, and so today it enriches its “investment” section, which already offers mutual fund investments.


Alongside the new offering, HYPE customers will also have access to Bitpanda Academy, an e-learning platform entirely in Italian that is dedicated to the in-depth study of personal finance and investment topics. This is to ensure that every investor can research and learn at their own pace, building the confidence they need to take control of their finances.


Luca Grampioggia, Deputy CEO of HYPE, comments, “We want HYPE to be a gateway to all financial services and a tool to always take advantage of new opportunities in the area of money management. The integration of Bitpanda confirms this direction and adds an extremely important new piece to give our customers a great service and one more opportunity to put the immobile savings in their current accounts to good use.”


Eric Demuth, co-founder and CEO of Bitpanda, adds, “Since we founded Bitpanda we’ve always sought to build great tech that allows people to invest safely and simply. I think we’ve done a great job at that, and we now want to make sure the same tech can be used by as many European investors as possible. Bitpanda White Label is our answer to that problem. It is our commitment to an exciting, collaborative vision for the future of finance and is built around 8 years of hard won trading experience.


This partnership, with a neobank supported by two major Italian banking groups, is a great example of what technology can achieve, and I can’t wait to see what else we can build together. Italy is a key market for us, and this partnership comes on the heels of 18 months of local presence in which we have achieved excellent results.”

Concerning HYPE’s partnership with Bitpanda to expand Bitpanda’s democratic investment offering Paolo Zaccardi, Co-founder and CEO of Fabrick, said: Accessible and mainstream retail investing is one of the juggernaut financial trends of the decade and consumer demand for investing tools has emerged as a much sought-after need in the market. Fabrick is delighted that through the Fabrick Open Finance platform, Bitpanda and HYPE have been empowered to easily integrate 24/7, real-time investing services quickly: nimbly responding to the needs of customers. The future of financial services is being shaped by an ever more sophisticated consumer, in order to satisfy this consumer operators must be ready to respond to trends and integrate new services at pace. Open Finance which fosters collaboration is making this possible and the expansion of the Bitpanda in-app investing announced today is an example of the innovative financial services Open Finance facilitates.

HYPE has 1.7 million customers, growing rapidly and steadily. Since January 2021, it has been a joint venture between Fabrick and illimity as a wholly owned JV. Also, Fabrick became the first company to implement Bitpanda’s white-label solution last year after Fabrick helped Bitpanda create the white label digital asset investing package for Italian banks.

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