Global Fintech Pine Labs Enters the Philippines Market with GCash for Business as Its First Payments Partner

GCash for Business, backed by the largest cashless ecosystem in Philippines, is partnering with global fintech platform Pine Labs. 

Pine Labs, known for its advanced point-of-sale software capabilities, intelligent platform enhancements and integrated Value-Added Services (VAS), will power the next phase of merchant acquisition for GCash in the region. 

The partnership between GCash for Business and Pine Labs will integrate Instalment Payment Plan (IPP) offers, rewards, loyalty, and cashback features with the existing merchant acquiring solution of GCash. This tech-first integration will also support acceptance of multiple modes of digital payments including card and QR payments and is expected to give MSMEs in the region a smarter fintech infrastructure. 

GCash for Business empowers millions of Filipino MSMEs to grow with accessible, digital payment solutions. With tools like GCash PocketPay turning any phone into a POS and GCash SoundPay for real-time audio confirmations, merchants can transact with ease and confidence. 

Newly launched devices like GCash SoundPay Plus and EasyPOS further unlock enterprise-grade capabilities, giving MSMEs more powerful tools at a lower barrier to entry. With a growing number of Filipino MSME merchants on the GCash platform, these businesses are now being enabled to accept both card and QR payments through Pine Labs point-of-sale technology. 

Commenting on the partnership, Paul Albano, General Manager and Head of GCash for Business, said “GCash helps Filipino entrepreneurs grow by giving them simple, reliable ways to accept payments and manage their daily operations. With our collaboration with Pine Labs, merchants can now offer more payment choices and added perks, making it easier for their businesses to expand and serve more customers.” 

“Through this collaboration with GCash, we are delivering high-performance software integrations, smarter payment flows, and powerful value-added services to help merchants in the Philippines scale their businesses. Our rapid deployment capabilities will improve merchant onboarding, engagement, and retention in the region,” said Dheeraj Chowdhry, Chief Business Officer – Southeast Asia, at Pine Labs. 

The partnership reinforces the commitment of both companies to build a fully compliant, robust, scalable, secure, and future-ready fintech ecosystem that can enable millions of merchants to adopt digital payments at the point of sale.

With a locally incorporated entity, Pine Labs already has a significant presence in the Philippines and caters to leading banks, brands, merchants, and financial institutions globally. Pine Labs powers one of the largest gift card programs in the Philippines for SM Retail, the largest retail chain in the country.