Experian Announces Strategic Partnership With Virgin Money to Streamline and Personalise Digital Customer Experience
By Lauren Towner · 24 June 2024

Experian and Virgin Money today announced a strategic partnership to enhance Virgin Money’s digital customer experience by leveraging its suite of cloud-based technology. The partnership will see Virgin Money use Experian’s full breadth of services including credit and lending, fraud prevention, analytics, governance, and compliance as well as marketing services across all their product lines.
Using the power of Experian’s data, analytics and state-of-the-art cloud-based technology platform Ascend, Virgin Money will be able to:
- Deliver more personalised digital products: Utilising Experian’s data and analytics, customers will receive the best financial products for their own unique circumstances.
- Offer faster access: Streamline the application process and provide instant approval for suitable products.
- Provide enhanced security and fraud protection: Continue to add to the comprehensive technology already in place that ensures customers and businesses can manage their finances securely and safely.
- Drive continued innovation: Gain insights that will fuel cutting-edge product development and keep Virgin Money at the forefront of the digital banking market.
Companies in this story: Experian, Virgin Money
People in this story: Katherine Lovell, Jose Luiz Rossi