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Evo Banco to Enhance Customer Purchase Insights with Google Maps and Artificial Intelligence
EVO Banco, Bankinter’s fully digital bank, has launched a new geolocation service for digital purchases that will enable its customers to have a more precise and clearer analysis of the exact time and place where their transactions took place.
This innovation includes the Google Maps service, as well as Artificial Intelligence-based technologies, allowing the bank’s customers to recognise card transactions in real-time; visualise them on a map with the logo and merchant name; automatically categorise them for a better understanding of their spending habits and finances; and monitor their transaction history to easily identify unauthorised payments. Customers will also be able to view the sustainability footprint of all merchants that adhere to the United Nations Sustainable Development Goals.
This new service, available to all EVO customers free of charge, has been made possible thanks to a partnership between EVO and Snowdrop Solutions, a technology company specialising in location-based data enrichment solutions.
Pedro Tomé, Director of Innovation and Advanced Analytics at EVO, points out that, “This innovation makes possible something that, sooner rather than later, will be a standard throughout the financial sector. There are millions of users in Spain who call their bank every day because they do not understand the movements of their accounts. With the help of Snowdrop, we have solved this problem in a way that is fully integrated into mobile banking, which, in the eyes of the customer, simply translates into more transparency and security”.
Ken Hart, CEO & Founder of Snowdrop Solutions, said, “We are delighted to partner with EVO Banco on this initiative. Our transaction enrichment API is designed to improve customers’ lives and raise the standards of transparency in the banking industry. EVO has always placed its users at the heart of its strategy and we are confident that our solution will help them enhance this relationship.”
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