Doconomy Announces New Partnership With KBC, Supporting Younger Generations With Access to Financial Wellbeing Tools

Doconomy, a leading impact fintech company providing banks with innovative tools to drive financial wellbeing and actionable sustainability, has today announced a new partnership with leading European bank, KBC.

KBC sought to find the best solution to help younger generations – in particular those aged between 18 to 25 – improve their financial wellbeing in a sustainable way and achieve their savings goals.

Seamlessly integrated into KBC’s best in class mobile app, Doconomy’s tailored saving module allows users to set personalised dreams, develop new saving habits through interactive features that support these goals, and track their progress towards them.

Karin Van Hoecke, General Manager for Digital Transformation & Data at KBC Belgium:“KBC’s mobile app has been recognised by Sia Partners as the best banking app in the world, and our partnership with Doconomy forms part of our ongoing commitment to enhance user experience and integrate cutting-edge features that truly make a difference to our customers. By integrating Doconomy’s saving module, we actively help our customers get the most out of their money by inspiring them with relevant saving goals and offering fun ways to reach these dreams, such as saving automatically when your favourite football team scores a goal or saving on a weekly basis with a surprise amount. These small but consistent efforts accumulate into a significant amount over time, leading to positive changes in both spending and saving behaviour.”

Supporting dreams with improved financial literacy

Whether purchasing tickets for a concert with friends, or planning to buy a house, users can set the short or long-term dreams within the banking app. These dreams are then visualised and brought to life, with Doconomy’s feature providing tailored, achievable saving plans that offer ways to reduce expenses and nudge people towards saving small amounts more frequently.

New data from Doconomy revealed that, in October 2024, the most popular dreams entered into the platform were for a new home, followed by money saved for a rainy day, and a new car in third position. Other dreams also included holidays, smartphones and home renovations.

Mathias Wikström, CEO at Doconomy, commented: “Empowering younger generations to take greater control of their finances in a sustainable way and achieve their dreams has never been more important. Our recent research revealed that for a quarter (25%) of Gen Z, getting in control of their finances is their main priority this year, and a further third (32%) agree that having a specific savings goal makes them less likely to spend money they save. By integrating our technology, KBC shows its commitment to financial literacy for all generations and we are very proud to be contributing to their market leading ambition.”

Bringing financial wellbeing tools into the 21st century, saving options include green save hacks, more spontaneous and fun options, such as setting up a weekly automatic surprise saving, or enforcing a positive association with savings, including saving a set amount each time a person’s sports team wins.

Alternatively, users can opt for the more traditional approach, with “Save smart” options that set aside a portion of a person’s salary each month or save a set amount every week.