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Attivo Prepares for Further Growth With New CMO Appointment
Attivo has announced the appointment of Fiona Prendergast to the role of Chief Marketing Officer, as the business looks to continue its growth trajectory.
Attivo, a leading chartered independent Lifestyle Financial Planning business, provides clients access to independent, unbiased advice that supports them in achieving the lifestyle they want for themselves and their families.
A Fellow of the Chartered Institute of Marketing, Fiona has more than 25 years of experience in her field, working across a variety of sectors and companies including within multinational technology firms and a global retail bank. Combining commercial acumen with a customer-first approach, she has successfully delivered impactful strategies and marketing campaigns that drive business growth. Fiona has also worked successfully with SMEs and global enterprises on digital transformation and multi-channel marketing solutions. Fiona joins Attivo from a FinTech business where she successfully elevated the brand, leading marketing and communications for its crucial scale-up phase.
Fiona will lead marketing and communications to enhance the Attivo brand and drive growth.
Fiona Prendergast, Chief Marketing Officer, Attivo comments: “I am passionate about disruption and innovation, which makes Attivo’s commitment to transforming the advisory landscape an exciting opportunity to be part of. Moreover, Attivo’s focus on enhancing brand equity through exceptional customer experience is truly inspiring.”
“I am excited to have joined a business which values its customers, business partners, and people so highly that it invests in all areas to optimise their respective experiences and results. It is also fantastic to work with a leadership team which recognises the value of a strategic approach to brand, marketing and communications and is backing this area of the business. We have big plans for the future and I’m excited to get started.”
Stephen Harper, Chairman, Attivo comments: “Fiona’s passion, energy, and wealth of experience will be a great addition to the business. Financial planning has never been more valuable for our clients, and our team is second-to-none in offering sophisticated and technically competent, bespoke financial planning service. 2025 is set to be a year of accelerated growth for Attivo, and Fiona’s place on the leadership team will help us fulfil our ambitions as a business”.
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