AMP Partners With Engine by Starling for New Digital Bank for Small Business and Everyday Banking Customer
10 February 2025

AMP has announced the launch of its new bank, giving small business owners and everyday customers access to a new mobile-first banking experience, powered by the very latest banking and security technology.
The new bank has been designed and built to help Australia’s millions of small business owners – including micro businesses, solopreneurs and side hustlers – more effortlessly run their businesses on the go. It also provides everyday banking customers with a leading technology experience that moves with them, while coexisting seamlessly with small business banking needs.
Redefining banking for small business
Close to 90 per cent– or approximately 2.4 million – of Australian businesses are either self-employed or employ 1-4 people, while the majority of businesses in Australia have turnover of less than $200k annually. A quarter of all businesses in Australia – approximately 640,000 – have turnover of less than $50k annually .
Dubbed the 'ultimate multitaskers,' these business owners juggle numerous administrative roles while striving to expand and thrive in their ventures. Traditional business banking solutions in Australia have typically focused on the needs of larger businesses, leaving these small business owners with a banking experience that doesn’t suit their needs – adding to, rather than easing, their administrative burden.
Market leading banking tech and innovation
The new bank includes a range of innovative features and smart tech designed to make everyday banking simpler and life easier for small business owners, and everyday customers, including:
- The very latest in fraud and identify theft protection, including Australia’s first numberless debit cards for small business and selfie-style video identity verification by two customer service reps for added security
- Customers can hide and reveal their on-screen account balance at the touch of a button, providing instant privacy while on the go
- 24/7 human contact centre support via both phone and live chat, recognising that many Australians and small business owners often work outside the 9 to 5 working day
- Seamless connectivity – yet clear distinction – between personal and business banking, making it a one-stop-shop to manage both through a single banking app
- Market-first access to leading UK banking tech ‘Spaces’, allowing for the creation of virtual ‘sub-accounts’ and making it easier to manage tax payments, payroll and other financial obligations
- Smart self-serve features which provide insights and give customers control, like spending breakdowns across merchants and suppliers.
- Customers pay no monthly account keeping or international currency conversion fees across both business and personal accounts.
Companies in this story: Engine by Starling, AMP
People in this story: Sean O’Malley