Allica Bank’s Bold New Look Signals Next Phase of Growth

Allica Bank has unveiled a rebrand which puts the firm’s commitment to giving established businesses the banking they deserve front and centre of its offering. 

A bright orange bowler hat replaces Allica’s previous shield logo and represents how Allica is transforming finance for established businesses by combining the relationship banking they used to enjoy with powerful technology and rewards for using their account.

With it comes a fresh colour palette that centres on Allica’s distinctive orange which has made it stand out from other business banks, and a completely new website.

Allica’s brand refresh is part of a strategic investment in growth, as the bank looks to build on its status as the UK’s fastest-ever growing fintech and gain 10% market share in the established SME business banking market in the next five years. 

Allica is the only UK bank dedicated to serving established businesses – that’s those businesses with 5-250 employees – and since its first loan in March 2020 has fast become a market leader. Offering market-leading saving, lending and current account products, it revealed in December that it now has £4 billion in customer deposits and has lent out £3 billion to established businesses to help them grow. The bank also reported that it doubled its brand awareness in 2024.

Headquartered in London and Milton Keynes, it is focused on delivering business banking as it used to be, just better.

Relationship banking, transformed

Central to Allica’s proposition is that it works closely with brokers to support them with tailored expertise and quick, efficient solutions.

Allica is transforming traditional relationship banking with powerful technology and tools to bring their customers and brokers even closer to them, and a business bank account that actually rewards its customers for using it with cashback and savings interest.

This fresh take on an old idea was the thinking behind its new logo and brand mascot: a traditional bowler hat in bright orange. Initially introduced as part of a marketing campaign in the summer of 2023, the colourful headwear became a popular icon with its customers, colleagues and partners, leading to the decision to integrate it as a core part of its brand identity.

Chloe Fenton, Head of Marketing at Allica Bank said: “As a business, we’re incredibly motivated by our mission to support the UK’s established businesses in a way that no other bank can. By refreshing our brand identity and bringing the orange bowler hat into our logo, we hope this will help us reach an even wider pool of business owners that would benefit from a more rewarding and powerful banking partner.”

“Having been named the fastest-growing start-up in Europe last year, Allica has just as lofty ambitions for growth in 2025 and our brand plays a critical part in this.”

“We were really proud to have doubled our brand awareness in 2024. However, to be able to maintain this kind of momentum in 2025, we recognised that now was the right time to refresh Allica’s brand identity and website to set us up for the long-term.”

Richard Davies, Allica Bank’s CEO, said: “Established businesses are the engine of the UK’s economy, contributing a third of employment and GDP. But they’ve long been let down by the big banks with an impersonal service, legacy technology and poor value.”

“At Allica, we think established businesses deserve better, and our growth to date suggests business owners think the same. Our new brand identity and logo reflect that Allica is doubling down on our commitment to giving our customers access to tailored expertise and support, alongside making their banking rewarding and powerful in a way it has never been before.

“We’ve got some big plans for 2025 and this rebrand is an important early milestone for the year.”

Since its first loan in March 2020, Allica has grown to employ more than 680 people with offices in London, Milton Keynes and Manchester. 

The firm has been recognised as the fastest-growing fintech ever by Deloitte’s UK Technology Fast 50 Awards, topped the Sunday Times Top 100 list of Britian’s fastest growing private companies, and in late 2024 was named the fastest-growing start up in Europe by Sifted.

At the heart of Allica’s success has been the evolution of its core offering geared specifically around the needs of established SMEs – helping these businesses get more from their bank through a mix of powerful technology, human support and products designed to give businesses real value.