ABN AMRO Completes Acquisition of BUX

ABN AMRO Bank NV has officially completed the acquisition of BUX. BUX is one of the fastest growing neobrokers in Europe. The acquisition was subject to regulatory approval. Now that this has been obtained, the transaction has been completed.

This strategic acquisition is an important step forward in the retail investment market for both ABN AMRO and BUX. After announcing the acquisition in December 2023, ABN AMRO has now completed the transaction. This significantly expands ABN AMRO’s digital offering while giving BUX access to valuable resources, investment expertise and support in the neobroker’s further innovation and rapid growth.

In this fast-growing retail investment market, the new combination of ABN AMRO and BUX in the Netherlands will be the partner of choice for clients who want to start building their wealth. The acquisition also fits in well with the bank’s growth ambitions.

Joining forces for a better future

BUX is a fully owned subsidiary of ABN AMRO and continues to operate as a separate entity. In addition, the neobroker maintains the innovative approach that is popular with the new generation of investors. The BUX brand will now proudly carry the ‘endorsed logo’, symbolizing the robust infrastructure and resources of an established bank.

“I am very excited that BUX has now officially joined the ABN AMRO family,” said Annerie Vreugdenhil, Chief Commercial Officer Personal & Business Banking. “We want to be there for our customers, at every beginning. Together with BUX we can help customers to gain control over their own financial future at an early stage in their lives. Thanks to the innovative and user-friendly platform, BUX is eager to build on this and improve our offering for future generations.”

Yorick Naeff, CEO of BUX: “We are proud that we have successfully completed this acquisition. We believe in prioritizing our users’ financial goals and strive to make investing easier and more affordable for everyone. With this collaboration, we combine ABN AMRO’s extensive expertise in the field of private finance and investing and the bank’s years of experience with the solutions that BUX offers thanks to our accessibility, knowledge of future generations and our user-friendly investment platform. This allows us to better serve the new generation of investors while maintaining our speed, agility and our rock-solid commitment to innovation.”

Shared vision and customer benefits

By joining forces, BUX and ABN AMRO want to offer a unique and comprehensive investment proposition. The collaboration offers step-by-step support to novice investors while at the same time providing deeper expertise and a broader portfolio for experienced investors. ABN AMRO and BUX have a shared vision to lead in the provision of investment services for private individuals and to ensure a seamless, enhanced customer experience.

Customers of both ABN AMRO and BUX can count on innovative developments aimed at improving their investment journey. Initiatives are already underway to build bridges between the two platforms that will improve accessibility and user experience for all customers.