Fingerprint Launches Smart Signals to Fight and Prevent Fraud

Fingerprint, the world’s most accurate device intelligence platform, announced the launch of Fingerprint Pro Plus, featuring the company’s latest innovation, Smart Signals. These new capabilities provide real-time, actionable intelligence that builds on Fingerprint’s browser and device identification signals which more than 6,000 companies use to help fight and prevent fraud.

“Smart Signals marks the start of an exciting new era for Fingerprint. They enable businesses to make smart, data-driven decisions based on real-time actionable intelligence to prevent increasingly sophisticated fraud while providing a positive experience for trusted users,” said Dan Pinto, CEO and co-founder of Fingerprint. “Just in the last month alone, Fingerprint identified 4.3 million instances of bad bots, 14 million users visiting in incognito mode, and 21 million users browsing with a VPN.”

The Power of Smart Signals in Fraud Prevention

Fraudsters are constantly looking for new ways to conceal their identity, which means the platforms and decision engines companies use to prevent abuse need to be smarter and adapt quickly to changes in browser and mobile application technology. Fingerprint is uniquely qualified to identify these fraudsters using Smart Signals, a set of signals not used in legacy fraud prevention solutions that provide deeper insight into anonymous visitors.

Smart Signals are used in conjunction with the Fingerprint visitor identification capabilities to offer actionable insight when a browser has been tampered with or when a VPN is used, for example. This new feature set is a game-changer for companies that need more timely, accurate data to fight against fraudsters and bolster their analytics strategies.

“Fingerprint is a critical piece of our workflow and Smart Signals will enhance accuracy further,” said Pierre Roudaut, Senior Engineering Manager, Fraud at Checkout.com. “We’re excited to expand our Fingerprint usage to continue to identify fraudulent payments within our system.”