" class="no-js "lang="en-US"> Experian partners with Keyless to help banks strengthen identity assurance across the customer lifecycle
Tuesday, April 23, 2024

Experian partners with Keyless to help banks strengthen identity assurance across the customer lifecycle

Experian, the world’s leading global information service company, and Keyless, a deeptech startup specializing in biometric authentication, have joined forces to offer financial institutions an end-to-end solution that combines Experian’s new customer identification and onboarding capabilities with Keyless’ next-generation biometric authentication solutions.

Methods for online identity theft and account takeover (ATO) attacks are constantly evolving – now representing 77% of all fraud losses, at a global cost of $721 billion. As such, implementing authentication and identity solutions that can protect consumers against new attack vectors has become a top priority for banks.

Keyless’ are the first to combine privacy-preserving facial recognition with device binding, enabling strong customer authentication with a simple look into a device’s camera. Thanks to this, Keyless enables fast, compliant and user-friendly authentication flows for payment authorisation, account recovery and step-up authentication for high-risk activities.

Combined with digital onboarding services and initial Know-Your-Customer (KYC) checks managed by Experian, the partnership will provide financial institutions with a single go-to solution that spans the entire customer lifecycle.

In full compliance with the privacy requirements set by the GDPR, Keyless’ world-first solution ensures that biometric data is never stored on the device or in the cloud. Instead biometric data is irreversibly encrypted and broken down on the device during authentication, before it’s deleted from the device and processed through different servers, all located in Europe.

“In implementing digital services, the main difficulty for banks has always been to identify a truly end-to-end, secure and seamless solution, having to rely on different suppliers to meet their needs and those of customers, in full compliance with regulations” said Alessandro Cirinei, Commercial Strategy Director of Experian.

“The solution developed with Keyless goes beyond the first mile of digital onboarding, solving the problems related to reauthentication, which are particularly felt by banks. We are very proud of this partnership, because it represents clear proof of the possibilities for innovation that can be unlocked thanks to the strength of the ecosystem”.

“At Keyless, we are proposing passwordless authentication to allow simple, secure and private recognition of users. Together with Experian, we are taking it a step further by helping customers ensure identity post-onboarding, leveraging our biometric privacy-preserving technology to increase customer security,” added Andrea Carmignani, CEO and Co-Founder of Keyless.

“The objective of this partnership is to globally scale a reliable and seamless authentication and onboarding service, which is already helping many customers in the financial and banking sector in Italy, so much so that we plan to expand to other sectors and in other regions in EMEA and APAC very soon.”

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