e-Money Completes Rebranding & Digital Transformation

Danish Fintech company, e-Money A/S a blockchain-based payment platform, today unveiled their rebrand and digital transformation. The new brand is designed to drive and accelerate user adoption of digital currencies. The new brand was developed by the leading award-winning digital agency Bürocratik, an experienced branding agency that has worked with some giants of the crypto and non-crypto world, such as IBM, Unilever, Hi Fly, Coca-Cola, etc.

e-Money is poised to become the backbone and infrastructure for the internet of money, enabling easy transactions for users, merchants, governments, and other entities in a borderless, permissionless, and transparent manner. The new visual identity, logo, messaging, and digital transformation will assert e-Money’s position in the growing digital currencies sector.

The rebranded e-Money logo creative process was inspired by the fact that all currency symbols are strikethrough letters and the rebranded logo symbolizes the currency strikethrough in its design to express next-generation stablecoins for the internet of money.  The e-Money logo has a partial coin crest to embody a currency symbol whilst making it a distinctive brand asset.  Additionally, the partial coin crest allows e-Money to have an official symbol for each issued stablecoin, eEUR, eCHF, eDKK, eSEK and eNOK and other additional currencies e-Money will issue in the future.

“e-Money exists to empower people in the digital economy, by facilitating people around the world to gain easy access to digital currencies, democratise payments and grow financial inclusion.  Our new brand identity, art direction, and digital storytelling will form important elements in accelerating user-adoption to the Next Generation of Money .” said Henrik Aasted Sørensen, Co-Founder, and CTO, e-Money.

“We are all very proud of this first disclosure over e-Money’s new digital branding. We really can’t wait to unleash to everyone the full website and brand ecosystem.” Adriano Esteves, Founder and Creative Director of Bürocratik.