VRAI Introduces World’s First Lab-Grown Diamonds Backed by Bitcoin

VRAI, the consumer brand of the world’s largest diamond producer Diamond Foundry, has announced the launch of VRAI Created Bitcoin Diamonds™, the world’s first lab-grown diamonds directly backed by Bitcoin. The initiative positions VRAI at the intersection of luxury, sustainability, and digital assets, creating a new category that bridges symbolism and beauty with a reliable store of value.

For generations, mined diamonds have symbolized love, permanence and affluence. In reality, however, mined diamonds have not proven to be stores of value, with resale values often falling significantly below original purchase levels. Consumers, particularly younger generations, have increasingly turned to lab-grown diamonds as a more sustainable and financially prudent alternative to mined stones.

Bitcoin Made Physical – VRAI Created Diamonds Backed by Scarcity Value 

VRAI Created Bitcoin Diamonds™ addresses these concerns by combining the timeless symbolism of its VRAI created diamonds with the scarcity value of Bitcoin. When a customer purchases VRAI Created Bitcoin Diamonds™, they pay the current market price of a comparable mined diamond. The difference between that and the lesser price of the VRAI created diamond is allocated to Bitcoin, which VRAI acquires on behalf of the customer and secures with a regulated custodian. The amount of Bitcoin acquired—without any retail markup—is recorded on the diamond’s certificate, linking the physical and digital assets as one. Customers, or their heirs, may redeem the current Bitcoin value at any time by returning the stone with its certificate.

By linking Bitcoin to VRAI created diamonds, VRAI offers a new way to give or hold digital assets, transforming Bitcoin into a physical form of enduring beauty and a VRAI created diamond into a tangible store of value. For engagements, anniversaries, or celeb gifts, it represents the most beautiful and refined way to gift Bitcoin and a diamond. Should Bitcoin continue its trajectory of growth as it has in recent years, the value of a VRAI Created Bitcoin Diamonds™ engagement ring may appreciate significantly over time, marking a memorable moment with a valuable long-term asset.

“Diamonds have historically represented both meaning and security, but mined stones no longer deliver on that dual promise,” said Mona Akhavi, President of VRAI. “By backing our VRAI Created Diamonds with Bitcoin, we restore that sense of enduring value. Linking the timeless symbolism of our created diamonds with Bitcoin’s absolute scarcity and long-term potential, we offer our clients an asset that is both emotionally significant and a true store of value. This is the future of wealth symbolism—lasting worth, made tangible and beautiful.”

Technology, Transparency, and Provenance

Each VRAI Created Diamond is a unique creation, gently grown over approximately four weeks in VRAI’s proprietary plasma reactors, using carbon sourced from greenhouse gases and powered entirely by renewable energy. 

VRAI created diamonds are grown with advanced science-based technology that uses over a billion data points per carat of diamond. The company also employs GemPrint® identification technology, to register each diamond’s unique optical “fingerprint.” This identifier is then linked, ensuring a precise connection between the physical VRAI created diamond and the digital asset. The combined price—VRAI created stone plus Bitcoin—is designed to fall within the recognized pricing structures of the global diamond industry.

Beyond asset integration, VRAI Created Bitcoin Diamonds™ showcases the company’s dedication to transparency and uncompromising craftsmanship. Customers may work directly with VRAI’s expert master cutters and polishers to transform a rough lab-grown stone into a bespoke creation offered in 30 different shapes through Cut for You program, a level of personalization and artistry unprecedented in the industry.