Vivid Secures EU MiCAR License to Expand Regulated Crypto Services Across Europe

Vivid, the European financial platform, has received its Markets in Crypto-Assets Regulation (MiCAR) license from the Dutch Authority for the Financial Markets (AFM) via its Dutch entity Vivid Money BV, enabling it to offer regulated crypto services across all EU member states. The license makes Vivid one of the few platforms in Europe authorised under the new EU-wide crypto regulation, empowering it to expand its services for both retail and business customers.

Until now, Vivid’s crypto offering was available only in Italy and Spain through national authorisations. With the MiCAR license, Vivid can begin expanding into new markets including Germany, France, and the Netherlands, with launches planned from July 2025.

“Receiving the MiCAR license is a strong signal to our customers: you can rely on the safety, transparency, and integrity of our services—whether you’re investing, saving, or growing your business,” said Alexander Emeshev, Co-Founder of Vivid. “Trust is built through clear rules, oversight, and accountability—and that’s exactly what MiCAR delivers. For us, it’s not just about compliance—it’s about building a platform people and businesses can truly trust with their financial future.”

What Vivid Offers in Crypto Today

Vivid has been offering crypto products to retail customers in Italy and Spain since early 2022. Customers can access more than 300 cryptocurrencies directly through the Vivid app, and store them securely with an insured custodian. Proceeds from sales are credited instantly to customers’ money accounts, ensuring seamless liquidity.

This year, Vivid expanded its crypto offering with the launch of one of Europe’s first crypto earnings accounts for SMEs, allowing business owners in Spain and Italy to earn staking rewards on selected digital assets. The product is simple and flexible—with weekly payouts, no lock-up periods, and full access to funds at any time. 

With the MiCAR license in place, Vivid will bring its offering to additional European markets in the coming months, including Germany.

Momentum & Outlook

In less than a year, Vivid has onboarded more than 30.000 new customers and launched five new products, including a business travel tool, a smart investment program for SMEs, SME lending in partnership with Banxware, crypto staking for SME, and unlimited cashback—each designed to level up the way businesses and freelancers bank.

With the MiCAR license secured, Vivid is now positioned to accelerate its growth across Europe and bring regulated crypto services to millions more. It opens new opportunities to scale innovation in a trusted, compliant and user-focused way.

MiCAR as a Foundation for Trust and Scale

The MiCAR framework introduces a harmonised set of rules for crypto assets across the EU, replacing fragmented national regulations with a single streamlined system. For Vivid, it paves the way for secure and scalable expansion across all 27 member states. For customers, it provides stronger consumer protections, greater transparency, and more confidence in their choice of financial partner.

Beyond regulatory compliance, the MiCAR license enables Vivid to expand its services’ reach and thus reinforces Vivid for its broader mission: to become Europe’s leading financial platform — one that seamlessly integrates personal and business finances, combines innovation with trust, and sets new standards in how businesses bank and grow.