Startale Group to Lead Entertainment Tokenized Assets (ETA) in Japan

Startale Group is building digital infrastructure at the intersection of culture, finance, and technology. Rooted in Japan—home to some of the world’s most influential cultural exports—the company is creating systems designed for global scale, enabling industries to evolve, grow, and reach audiences worldwide.

Startale Group develops products and standards that span payments, digital identity, gaming, and entertainment. Each initiative is built to operate responsibly and securely, with global distribution in mind. Now, Startale Group is defining a new frontier for Japan’s cultural economy: Entertainment Tokenized Assets (ETA).

To bring Entertainment Tokenized Assets (ETA) from concept to reality, Startale Group is partnering with Twin Planet, one of Japan’s fastest-growing entertainment companies with deep roots across talent, creators, and IP activation.

What are Entertainment Tokenized Assets (ETA)?

Entertainment Tokenized Assets (ETA) are entertainment rights and cashflows brought onchain—transparent, programmable, and globally portable. Not just a term. A new frontier where Japanese entertainment meets modern global finance.

In Partnership with Twin Planet

As a strategic partner, Twin Planet brings the scale and network needed to help define the standards, products, and distribution channels for entertainment tokenization. At the same time, their cultural credibility and proven track record across Japan’s entertainment economy give this initiative the trust and recognition it needs to resonate with both industry stakeholders and fans.

Together will lay the foundation for entertainment tokenization—starting in Japan and built to scale globally.

Kenji Yashima, CEO of Twin Planet

“We are partnering with Startale Group to grow entertainment together with the fans in a way that has never been possible before. We want to co-create a new era where supporting the works you love directly fuels the future of creativity. With Startale’s technical strength and ability to operationalize at scale, we will unlock the potential of creators and IP more broadly and deeply. Together with our fans, we will deliver new experiences that cultivate lasting value.”

Sota Watanabe, CEO of Startale Group

“Japan has the cultural power to shape global entertainment, and onchain technology gives us the rails to make that impact even greater. Partnering with Twin Planet allows us to combine their deep industry expertise with our infrastructure, creating a model that can scale from Japan to the world. Entertainment Tokenized Assets are not just a new product—they are a foundation for how fans, creators, and capital can collaborate in the digital age.”

Why Japan, Why Now?

Japan’s cultural IP already shapes global culture: anime, J-Pop, live shows, and character brands. The attention is there. What’s missing are the rails that connect fans, creators, and capital at scale.

Startale Group is building those rails—open, programmable, and distribution-ready. Starting from Japan, designed for the world.

The Entertainment Tokenized Assets (ETA) Thesis

• Composability: Entertainment rights and earnings can live onchain, connecting seamlessly with wallets, apps, and markets
• Sustainability: Built on real activity and real value, with systems designed for long-term fan and creator participation
• Market-grade Infrastructure: Secure and permissioned where it matters, open where possible – aligned with Japan’s trusted standards..
• Participation Design: Both institutional and retail can join in, under clear rules and protections
• Secondary Liquidity: Assets can be traded in a fair, transparent market—focused on true value, not speculation.
• Portfolio Wrapping: Participants can opt into bundles consisting of various artists, songs, or titles, allowing them to manage risk and support multiple successes at once
• SPV Packaging: Clean wrappers for operations and distribution, from single titles to multi-programs.

A New Creator–Fan Relationship

ETAs open the door to a more balanced relationship between creators and fans. Creators can access funding upfront, while fans gain transparent exposure to success under clear laws and safeguards. What was once one-way support now evolves into active participation—fans move past simply consuming entertainment to owning a piece of the experience, gaining recognition, and sharing in their favorite creator’s journey with fair rules and protections that keep the system sustainable for everyone.

From Closed Committees to Open Access

Traditional production committees have long kept participation closed, but ETAs create room to explore models that complement or even provide alternatives to those systems—opening paths to global participation where compliant. The goal isn’t reckless openness, but prudent accessibility: lowering barriers worldwide while staying firmly aligned with local regulatory requirements. This is directional, not a blanket promise, but it marks a step toward more inclusive frameworks for entertainment.

From Concept to Launch

1. Productize ETA: Define assets, operating standards, and a holder experience that feels native and safe.
2. Build Distribution Rails: From primary participation to secondary circulation, with healthy market design by default.
3. Operate with Discipline: Phase-based rollout, measurable outcomes, aligned with Japan’s market requirements.

Shaping the Future of Entertainment Finance

Japan has the cultural power to lead the convergence of entertainment and finance globally.

Startale’s Group role is to make that real by establishing the infrastructure for Entertainment Tokenized Assets (ETA) with the right partners, products, and opportunities.

We’re here to expand what Japanese entertainment can be.

Partnering with Startale Group gives IP holders, labels, agencies, and investors a trusted bridge into the future of tokenized markets, global distribution rails, and a voice in shaping the future of entertainment finance.

Join us to unlock new markets, new models, and new value for creators and fans worldwide.

If you are an IP holder, label, talent agency, market operator, or investor exploring ETA opportunities, reach out and let’s build together.