Lunar Launches Crypto in Norway, Offering Seamless and Secure Trading

Lunar, the Nordic challenger bank, launches crypto in Norway through Lunar Block, a Scandinavian crypto trading platform that allows users to buy and sell digital crypto assets securely and transparently directly through the Lunar app. The launch provides Norwegians with an easy, user-friendly way to explore the world of crypto while managing their traditional financial services, all in one place.

Cryptocurrency ownership is growing rapidly in Norway, especially among younger generations. Approximately 9-11% of Norwegians now own digital assets, most of which are driven by people under 40. Despite this growing adoption, 73% indicated they know “very little” or “quite little” about digital assets. Lunar Block aims to address this gap by offering a secure, easy-to-use platform directly in the Lunar app, making it easier for users to explore and manage their crypto investments.

“With Lunar Block, we’re excited to offer a secure and regulated way for Norwegians to trade crypto in the Lunar app. This makes it easier for users to manage their full financial portfolio without switching between different platforms. By offering crypto directly in the Lunar app, users can access both traditional and digital assets in one integrated solution, says Kåre Kjelstrom, CTO at Lunar.

As part of the launch, Lunar will also introduce its first stablecoin, offering traders a new option for secure, more stable, and less volatile investments within the Lunar Block platform.

Lunar Block offers several key features to make crypto trading more accessible, secure, and transparent:

• Best rate from over 70 different exchanges
• Access to the most popular coins – including stablecoins
• Volume-based pricing ensures competitive rates for users based on their trading activity
• The ability to buy and sell crypto with Lunar Block directly in the Lunar app, offers a streamlined experience without the need to move funds between multiple platforms.
• Quick account set up. Ability to deposit money via Vipps and start trading instantly
• Simple and smart guides to tax reporting. An end of the year summary provides an overview of trades sent, alongside a guide on how to report taxes to the tax authorities.

In line with Lunar’s commitment to providing secure and regulated financial services, Lunar Block is subject to Norwegian and European regulations, such as MiCA. This ensures a safe, structured experience for Norwegians as they engage with digital assets.