Leading Crypto Firm, 21Shares, and New Wealth Management App, Stratiphy, Partner to Enable Investors to Access Digital Assets

Global-leading exchange traded product issuer 21Shares and new personalised wealth management platform, Stratiphy have partnered to unlock regulated access to cryptocurrencies and digital assets for UK investors once the FCA changes have been introduced to UK investors.

Through this partnership, Stratiphy users will be able to invest directly into crypto Exchange Traded Notes (ETNs) and include crypto assets within their current investment strategies on the app, alongside fiat investments, enabling greater personalisation and control over their portfolios. 

By embracing crypto as an asset class, investors can diversify their portfolio and seek out new opportunities. With the FCA opening up the increasingly popular cryptocurrency market to retail investors, Stratiphy’s users will be able to access what has traditionally been a highly lucrative asset class. For example, the value of Bitcoin has increased 88% over the last 12 months whilst Ethereum has risen 73% during the same period.

The Crypto Exchange Traded Products space continues to accelerate, with €26 billion traded on European exchanges in 2024, an increase of more than 300% compared to the previous year*. Indeed, recent research conducted by Aviva Insurance also revealed that a quarter (27%) of UK adults would consider investing in cryptocurrency as part of their retirement planning as digital offerings continue to attract investors**. 

Wealth management platform, Stratiphy, exists to empower investors to take control of their investments and enables them to meet their individual goals and risk appetite with access to personalised and AI-powered investment strategies. 

21Shares currently offers the largest suite of physically backed crypto ETPs globally, with over 50 products listed across Europe and more than $11 billion in assets under management. 

Daniel Gold, CEO and Founder of Stratiphy, said: “Investor demand for digital assets continues to soar as people increasingly look to diversify their portfolios and search for better long-term returns.

“Becoming 21Shares’ first UK partner ensures that we’re able to offer investors access to this asset class as soon as the FCA gives its approval for crypto ETNs. This is another key step in providing everyday investors with the tools needed to access the same institutional-grade investment options offered to professionals.

“Investors across Europe have been enjoying access to crypto within a regulated framework for years now, and the UK is finally catching-up. The crypto market presents many exciting investment opportunities, and 21Shares is the ideal partner as we share a common vision to open up the best opportunities to everyday investors.” 

Russell Barlow, CEO of 21Shares, adds: “With Stratiphy’s AI powered backtesting a key feature in their wealth management offering, we feel they are the perfect partner to help inform users about the potential and benefits of investing into digital assets.

“Cryptocurrency in particular will give UK investors the chance to diversify their portfolio into what is quickly becoming a very desirable asset class for investors across the globe.

“We look forward to working closely with Stratiphy to bring our world-leading offering of crypto to the UK.” 

Stratiphy offers everyday investors an AI-powered investing toolkit that offers back-testing and investment automation, replicating the approach taken by investment professionals. This allows users to see a realistic simulation within seconds, demonstrating how their personal portfolio would have evolved over a 10 year period, providing sophisticated insight into long-term historic performance. This is designed to improve decision-making and reduce barriers to building personal portfolios.  

Stratiphy’s model unlocks wealth management for those typically priced out of these services – its subscription-based model provides cost transparency and certainty for retail investors who otherwise would not be able to access personalised investment strategies to meet their goals. 

Stratiphy was granted regulatory approval by the Financial Conduct Authority (FCA) in 2024.