Flipster Increases Conversion Rates with Twilio Segment

Flipster is one of the fastest growing crypto exchanges in the world. The platform aims to make access to crypto trading easier and more user-friendly for beginners and experienced traders alike. In order to keep pace in a dynamic and highly competitive market, Flipster has been using Twilio Segment for three years. The result: significantly higher conversion rates, deeper customer knowledge and more efficient work throughout the company.

Complex tools, confusing data and a lack of real-time insights 

The global market for crypto-derivatives is growing rapidly. But this is where many traders, beginners and professionals alike, come up against hurdles. Complex user interfaces and a lack of transparency are a deterrent. Flipster also had to contend with these typical challenges: customer data was spread across many third-party tools. There was no complete overview of user behaviour. Data collection was unreliable and analysing it was tedious. Manual QA processes and inconsistent systems cost time and resources. 

‘We needed a solution that offered stability and maturity – not just favourable prices,’ says Seunghwan Ban, Team Leader Data Engineering at Flipster. ‘It was important to us that both technical and non-technical teams have easy access to complete, reliable data.’

Uniform database for personalisation, insights and scaling

Flipster opted for Twilio Segment to create a centralised, stable data structure. With the help of functions such as Profile Sync and Identity Resolution, customer interactions from tools such as Amplitude, AppsFlyer, Google Tag Manager, Facebook Conversions API and Google Cloud PubSub were brought together. 

Instead of relying on customer interviews, Flipster automatically receives precise real-time insights into all steps of the customer journey. Segment also enables non-technical teams to define target groups, activate data and make decisions. At the same time, manual tasks such as logging QA data were automated and technical teams were relieved of routine tasks. 

Results at a glance: 

•     Conversion rate doubled from 5% to 10% in the deposit process
•     Over 10-fold increase in total user assets on the platform

‘Twilio Segment was a game changer for us. It has helped us stabilise our data foundation while working faster and more accurately. Our marketing and product teams now understand exactly what users need and can respond immediately,’ emphasises Seunghwan Ban.

Next step in data-driven crypto trading 

With Twilio Segment, Flipster has built a modern, scalable data infrastructure. The crypto exchange now delivers personalised, seamless user experiences based on real-time analytics. 

‘Flipster demonstrates how important real-time insights are for modern trading,’ says Sam Richardson, Executive Engagement Director at Twilio. ‘In a competitive market, only those who not only capture data but also use it intelligently can succeed. With Twilio Segment, Flipster is creating a personalised, seamless experience and setting new standards in the crypto space.’