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UK’s first prize-linked personal finance platform sets its sights on NFTs and cryptocurrency to help democratise financial products
EverUp, the UK’s first prize-linked personal finance platform, has doubled down on its mission to democratise access to financial products with its entry into the crypto and non-fungible tokens (NFTs) markets. EverUp is currently raising capital to launch the UK’s first crypto gamified rewards debit card – a particularly timely proposition as consumer awareness of and interest in crypto trading peaked at 78% in 2021, up from 42% in 2019 and 73% in 2020.
The debit card, which already has more than 5,000 people on its waiting list, will enable consumers to spend in fiat with a chance to earn cryptocurrencies and NFTs with every swipe. Crucially, the prize-linked debit card will enable and encourage consumers to store their loyalty rewards as value rather than spending them, which is a significant shift from the status quo.
12 months on from its launch, EverUp has gone from strength to strength. As of now, key highlights include:
● Successfully raised £1.05 million from several angel investors
● More than 14,000 registered users in the UK
● A significantly high app engagement time at circa 30 minutes per user per month
● £16,000 worth of gift cards sold since mid-December 2021 to date
Commenting on the business’ traction to date and vision, CEO and co-founder, Giuseppe Caltabiano of EverUp, said, “The world of NFTs and cryptocurrency can be intimidating, complex and inaccessible for the average consumer. We are here to change that by developing a suite of prize-linked financial products that incentivise consumers to engage with their finances on a daily basis. It is only by making financial products fun and accessible that we have a fighting chance closing the wealth gap and creating a financially inclusive society.”
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