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Wednesday, October 08, 2025
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Coins.xyz Launches in Brazil, Offers Game-Changing Solution for Foreign Businesses

Coins.xyz, founded by former Binance CFO Wei Zhou and led by other ex-Binance executives, is launching in Brazil this January 2025 with a full suite of innovative crypto and fiat financial services for retail users and businesses alike. 

Entering Brazil’s vibrant financial ecosystem has long been a challenge for foreign companies, burdened by complex tax policies and regulatory requirements. Coins.xyz Brazil eliminates these barriers with its innovative crypto banking solution, enabling businesses to seamlessly tap into the market without the need for local incorporation.

Businesses leveraging Coins.xyz Brazil can seamlessly process fiat deposits and withdrawals using PIX, Brazil’s leading instant payment platform. They can stabilize finances by hedging BRL balances with USD stablecoins and efficiently manage liquidity and currency conversion. The platform also provides over-the-counter (OTC) trading with no additional fees. Its scalable API and robust infrastructure further streamline the management of fiat and stablecoin liquidity.

The complexities of setting up a local entity often deter global businesses from entering Brazil, but Coins.xyz Brazil provides an accessible, cost-effective alternative. By removing these obstacles, Coins.xyz empowers companies to focus on growth and operations.

“At Coins.xyz, we’re committed to empowering businesses with financial solutions that combine the best of fiat and crypto. Through this service, we’re opening doors to Brazil’s dynamic market, helping businesses expand effortlessly and providing them with the innovative services and the infrastructure they need to get started in the market,” said Wei Zhou, Founder and CEO of Coins.xyz

Payment aggregators, e-commerce platforms, gaming companies, and streaming services can gain substantial benefits from this solution. These industries depend on smooth cross-border financial operations. Coins.xyz’s platform provides the tools needed to streamline payments, manage liquidity, and stay competitive in a dynamic market.

With a team of experienced leaders in the cryptocurrency industry, including Founder and CEO Wei Zhou, who was instrumental in Binance’s hyper-growth, and Guilherme Bissoli, former head of fiat at Binance, leading the Brazil operations, Coins.xyz brings unmatched expertise and commitment to facilitating market entry.

Coins.xyz is not just simplifying access to Brazil’s market; it’s redefining how global businesses operate in emerging economies. Discover how Coins.xyz Brazil can accelerate your market entry and position your business for success.

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