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Bitpanda Signs Multi-year Partnership With ATP Tour, Expanding its Presence in Global Tennis
Bitpanda, Europe’s leading crypto platform, is now the first-ever crypto brand to sign an exclusive multi-year partnership with the ATP Tour, becoming an Official Partner of the global men’s professional tennis circuit. The partnership is a major milestone in Bitpanda’s global brand strategy, providing visibility across one of the world’s most widely followed sports.
Bitpanda also becomes the Official Partner of ATP 500 and ATP 250 tournaments in Munich, Hamburg, Basel, Halle, Stuttgart, Kitzbühel, Mallorca, and Geneva, from 2025.
The ATP is one of the most influential institutions in global sport, overseeing a Tour that spans 59 tournaments across 29 countries and captivates millions of fans worldwide. With over a decade of experience building Europe’s most trusted investment platform, Bitpanda has consistently worked with leading teams and institutions. From football to tennis, Bitpanda is now present across some of the world’s biggest sporting stages.
Eric Demuth, CEO and Co-Founder of Bitpanda commented: “We already partner with few of the most accomplished tennis stars such as Alexander Zverev, Dominic Thiem and Stan Wawrinka. Now, working together with the ATP to leverage tennis’s global popularity as one of the world’s most widely followed and respected sports organisations is the next step for Bitpanda. The ATP Tour audience aligns perfectly with our target group, making this partnership a natural fit.
Even if that doesn’t play a role in deals like this, of course: I’ve been playing tennis since I was seven. Teenage Eric Demuth would probably think what we’re doing here is pretty cool. That’s definitely not a benchmark that matters – but I still find it kind of nice.
Tennis has a worldwide appeal, attracting millions of fans across the globe. With its broad reach and strong viewership, the ATP Tour offers Bitpanda a unique opportunity to increase brand visibility among an audience that closely aligns with its target group.”
Daniele Sanó, ATP Chief Business Officer, adds: “We’re thrilled to team up with Bitpanda. The digital asset space is becoming more and more relevant, and it’s an area we’ve been actively exploring. This partnership builds on Bitpanda’s strong support for tennis – across both players and events – and brings fresh energy and ideas for how we engage with fans.”
As with its existing partnerships, Bitpanda users will gain access to exclusive benefits throughout the season, including ticket giveaways, player meet & greets, and special content linked to the tournaments.
The partnership will officially be launched with a joint event during the BMW Open in Munich on 15 April.
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