Bitpanda Launches in the UK With the Largest Cryptoasset Offering in the Market

Bitpanda, Europe’s leading cryptoasset platform, has officially launched in the UK, giving British investors access to more than 600 cryptoassets – the most complete cryptoasset offering in the UK market.

Trusted by more than 7 million users across Europe and operating under multiple regulatory licences outside the UK, Bitpanda is recognised as one of Europe’s most secure and established cryptoasset platforms. Now available to UK users, the platform combines a localised experience with institutional-grade infrastructure, offering access to an extensive range of cryptoassets including major coins like Bitcoin and Ethereum, as well as several emerging tokens and stablecoins.

Users can also access curated cryptoasset indices, alongside regular market insights and educational resources – designed to support long-term, confident investing. With its focus on security, simplicity, and user-first design, Bitpanda sets a new standard for cryptoasset investing in the UK, for both first-time and experienced investors.

Eric Demuth, Co-Founder and CEO of Bitpanda, said: “The UK is a global financial hub, and home to investors who are financially literate and tech savvy. Demand for cryptoassets is rising rapidly, and we’re here to meet it. We believe the UK will grow to be one of our largest markets for us in the next 2 years and our goal is simple: to be the best, most secure, and most complete way to invest in cryptoassets in the UK. Today’s launch is just the beginning.”

In addition to its trading platform, Bitpanda is also bringing its B2B infrastructure arm, Bitpanda Technology Solutions (BTS), to the UK. BTS enables banks, fintechs, and cryptoasset platforms to develop and offer cryptoasset products via white-label integration. BTS already works with major institutional partners such as Deutsche Bank, Société Générale, Raiffeisen, and LBBW, and is a key part of Bitpanda’s strategy to increase cryptoasset access and adoption worldwide.

To support its UK ambitions and to continue developing a product and setup tailored for the market, Bitpanda has announced the appointment of Pantelis Kotopoulos to lead the region, backed by a local team.

Pantelis Kotopoulos, UK Country Director of Bitpanda, added:  “UK investors deserve a platform that matches their ambition and at Bitpanda we’ve built a platform that does exactly that. We’re here to offer a real alternative – with more assets, a better and more intuitive user experience, and zero tolerance for shortcuts.”

As part of today’s launch, Bitpanda has signed a global multi-year partnership with Arsenal Football Club, becoming the club’s Official Crypto Trading Partner. The collaboration aims to increase awareness and understanding of digital assets among supporters and investors, offering education and tools to help them engage with their finances and invest securely and responsibly. The partnership also marks a further step in Bitpanda’s international sports engagement.