Avalanche Partners with Quboid to Launch Blockchain Based Loyalty Program for Brands

Avalanche, the world’s leading smart contract platform announced today that it has partnered with Quboid, a leading blockchain-based loyalty and customer engagement platform. The partnership leverages Avalanche’s renowned high performance and latest technological advancements to offer enhanced scalability, security, and decentralization for enterprise loyalty programs. The move marks a major milestone in Avalanche’s mission to make the loyalty economy more decentralized and practical for businesses and consumers alike. 

Through this partnership, Avalanche empowers brands with blockchain based loyalty programs. Brands can now leverage real-time and transparent consumer data for effective brand engagement. Brands gain better ownership of data and infrastructure, ensuring sensitive customer loyalty data is secured on their dedicated blockchain node. They also earn token rewards for participation, turning engagement into a two-way value proposition. Quboid’s enhanced network sets the stage for more collaborative and interoperable loyalty programs, where multiple brands’ rewards can be exchanged and utilized across a decentralized network, driving greater customer engagement across the board. Quboid has already onboarded reputed brands like Emami, K Hotels, Japan Open Chain, Tanukiverse, Nayaab World and College Brand Connect. 

Commenting on the development, Devika Mittal, Regional Head at Ava Labs, said “ Partnership with Quboid is a part of our continued efforts to create an environment of trust and transparency in the marketing world. Loyal customers are an integral part of any for-profit business and implementation of blockchain based loyalty programs can drive the consumer engagement to the next level. Avalanche, with its low cost structure and blazing fast speed is uniquely positioned to lead the transformation of loyalty programs for brands across the globe.”

Commenting on the launch, Prakhar Sharma, Founder and CEO of Quboid, said “Our mission is to make loyalty truly intelligent, decentralized, and rewarding for everyone. Upgrading QChain to an Avalanche L1 blockchain is a game-changer. It enables our partner brands to literally become stakeholders in the network by running their own nodes, which not only gives them greater control over their data but also rewards them with tokens that offset operational costs. This is a major step toward reinventing loyalty programs from siloed cost centers into community-driven profit centers. We’re excited to pioneer this shift with the support of Avalanche’s technology.”

Loyalty programs are critical for customer retention and lifetime value. Loyalty points are already financial instruments, issued against deferred liabilities and logged on brand balance sheets. Yet they lack liquidity, transparency, and standardization. With over $500B in value and $15.6B added annually, loyalty points are one of the largest untapped tokenization opportunities, yet remain stuck in isolated systems. The time to unify them is now.