" class="no-js "lang="en-US"> Crédito Agrícola Group Partners with Meniga
Tuesday, April 16, 2024

Crédito Agrícola Group Partners with Meniga to Become First Portuguese Bank to Enable Customers to Track Their Carbon Footprint

Menigathe global leader in personal finance banking solutions, has partnered with Portuguese national financial group, Crédito Agrícola Group, to launch its market-leading green banking solution, ‘Carbon Insight’ in Portugal.

Meniga’s ‘Carbon Insight’ – which becomes the first bank-based carbon footprinting solution to be launched in Portugal – has been integrated within Crédito Agrícola’s innovative mobile banking app, ‘moey!’, and enables customers to analyse and track their carbon footprint in real-time.

Unlike traditional carbon calculators, which typically require lengthy and arduous manual inputting, Meniga’s ‘Carbon Insight’ automatically calculates a user’s carbon footprint based on their spending profile. The solution is equipped with several advanced features – including digital gamification, as well as nudges and personalised insights – which will provide ‘moey!’ app users with the necessary tools to understand their carbon footprint, improve their spending behaviour, boost their personal savings, and crucially, help save the planet.

The integration of Meniga’s ‘Carbon Insight’ solution is a result of Crédito Agrícola Group’s wider ambition to drive customer engagement and bolster its ESG strategy, coupled with a response to the growing demand from carbon-conscious consumers for new tools that help people understand and address the environmental challenges they are facing.

According to a recent survey conducted by Meniga, 88% of banking professionals across Europe believe that financial institutions should play an important role in increasing awareness around the impact of consumption on climate change. As such, the demand for carbon footprinting solutions like ‘Carbon Insight’ – from banks, financial institutions and other key industry players – has skyrocketed in recent months.

Georg Ludviksson, CEO & Co-Founder of Meniga, comments:

“As global anxiety around climate change continues to grow, the need for the banking industry to take matters into its own hands and help fight climate change is no longer an option but an absolute necessity. 

“By implementing our ‘Carbon Insight’ solution and integrating carbon footprinting as part of the everyday banking experience, Crédito Agrícola Group has a unique opportunity – not only to serve the tangible needs of carbon-conscious consumers – but also to standardise individual carbon accounting, pave the way for a major change in consumer climate action, and become one of the frontrunners in this rapidly evolving green banking movement.”

Ricardo Madeira, Inovação e Digital, Director at Crédito Agrícola comments:

“Financial institutions must play an important role in fighting climate change. The moey! Green functionality aims to make users aware of their Carbon Footprint, inviting them to rethink habits and behavior, so that they can reduce their environmental impact, and ensure a more sustainable future.”

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