Comparison Site Outlines Technology Developments for 2017

A NEW entrant to the comparison site market has announced ambitious plans for technology developments after a strong launch period.

MoneyGuru.com comparison site launched earlier this year to offer consumers greater choice from a range of loan and credit products across the market, while always providing the best deal available to the customer.

Early results showed the website gaining twice the amount of traffic predicted within the first six months within just 90 days. After this promising start the site has announced big plans for technology advancements to the site for 2017.

The site will be one of the first in the market to introduce profile pages for lenders and providers, giving customers more information on its panel of over 200 lenders to make informed decisions. MoneyGuru.com compares providers across personal loans, car loans, business loans and all types of credit cards and mortgages.

In 2017 MoneyGuru will further improve its award-winning proprietary MoneyMatcher facility. MoneyMatcher allows consumers to sit back while MoneyGuru searches out the cheapest rate from its whole of market integrated panel with customers only completing one simple application form.

MoneyMatcher will be upgraded next year to make it even easier for consumers to find the best deal for them. The system is not like other search solutions provided by some of the better known comparison players that present a list of likely lenders based on a soft credit score with no guarantee that they will be accepted once they go on to apply for a loan. MoneyGuru uses its own award winning technology platform which is directly integrated into lenders systems to get an actual decision from lenders before forwarding the customer to complete their loan.

The site will also introduce an eligibility tool which will be more intuitive than those already on the market, showing consumers products that they are most likely to be approved for. The tool will be able to glean information from consumers quickly and concisely, avoiding the need to ask multiple questions. When consumers land on the eligibility tool from a Google search it will be pre-populated with information already gathered, saving time and hassle.

MoneyGuru.com is part of Quint Group, one of the UK’s most successful and fastest growing Fintech businesses whose proprietary technology was the first of its kind to be authorised with principal status in the UK.

Greg Cox, founder of MoneyGuru and chief executive and co-founder of Quint, said: “We’ve been really encouraged by the response to the launch and we have some great things planned for 2017. Our cutting edge technology, MoneyMatcher facility and in-depth knowledge of the consumer credit market sets us apart from other comparison sites, and allows us to optimise the consumer’s experience on MoneyGuru.com. 

“All these new developments will help make it as easy as possible for consumers to make enlightened financial decisions. We try to personalise the journey as much as possible, so when they land on the site they should be looking at products that are suitable for them and can see which deals they are eligible for.

“These advancements are very exciting but we have many more in the pipeline to ensure that we stay at the forefront of technology in the market. With our marketing-leading technology we feel we have a brand and platform which can lead the UK’s credit comparison market.”