Despite this attraction to cashback, the study also discovered that the UK population is offer-phobic with each person losing a potential average of £520 annually – with ten per cent even admitting to missing out on up to £1,300 – as 2 in 5 (39 per cent) of the UK still turn down a deal for fear of a hidden catch.
The most common reasons for turning down a deal:
- There could be a hidden catch (39 per cent)
- Fear of being tied into something (17 per cent)
- The value seeming too good to be true (13 per cent)
- Sharing personal details (7 per cent)
- Perceived low quality (5 per cent)
The breakfast deal mirrors Barclays Blue Rewards – a rewards programme that for a £3 monthly fee gives Barclays current account customers a minimum £7 loyalty reward each month. Barclays has also announced that anyone who signs up to the Blue Rewards loyalty scheme before the end of April will be awarded double rewards for the month. This is open to new sign-ups to Blue Rewards, including existing Barclays current account holders.
The van will be appearing at several locations across the UK this week:
Tuesday 25th April – London, Covent Garden Piazza
Wednesday 26th April – London, Covent Garden Piazza
Thursday 27th April – Manchester, Unit 14 Barton Arcade
Friday 28th April – Edinburgh, 63A Cockburn Street
Catherine McGrath, Managing Director, Personal Banking at Barclays said: “We’re looking forward to brightening up commuters’ mornings – sending the van across the UK to show that some deals are good enough to be true. Customers can claim their Barclays Blue Rewards cashback in just a few clicks.”
| MONTHLY FEE | BARCLAYS PRODUCTS | GROSS CASH EARNED | DOUBLE REWARDS OFFER |
|
£3 |
Monthly Loyalty Reward
Up to £7 p/m |
£16 p/m
(£192 p/a) |
New and existing customers opting-in to Barclays Blue Rewards for the first time in April 2017 could earn up to a possible £32, depending on the Barclays products they hold |
| Mortgage Loyalty Reward
£5 p/m |
|||
| Home Insurance Loyalty Reward (take or renew)
Up to £3 p/m |
|||
| Loan Loyalty Reward
£1 p/m* |
Those who join Barclays Blue Rewards for the first time in April can also earn double cashback when they shop online with a range of retailers during April.
* 4.9 per cent APR representative on loans of £7,500 – 15,000 0ver 2-5 years. The rate you’re offered may differ from the representative APR shown and will be based on your personal circumstances, the loan amount and the repayment term.

