“cash.matters” Campaign Launched

The International Currency Association, ICA, launched its campaign ‘cash.matters’ at the Currency Conference today. ‘One of the main objectives of the ICA is to give all those a voice who see cash as an integral and inclusive part of the payment landscape now and in the future,’ said the ICA’s newly elected Chairman, Barna Barabas. cash. matters will present facts and figures on cash as well as function as the platform which the ICA, and hopefully many other organisations, will use to run pro cash campaigns.’

Beside a website, cash.matters will make extensive use of social media to attract a broad public.

’The design is fresh and young, and cash.matters is set up to work perfectly on all platforms and devices. We do expect lively debates on all our channels. This is the first global pro cash initiative, and its reach extends far beyond the industry and experts but aims to include every global citizen and initiative who think that cash is here to stay’, explained the Chairs of the ICA Global Cash Alliance Committee, Andrea Nitsche and Gerben van Wijk, who are responsible for cash.matters.

While cash.matters is set up as a movement, it also shares substantial information, statistics, white papers and facts and figures on the site for journalists, central banks and experts explained the chairs.

The movement will have a global reach. Nitsche and van Wijk are confident that over time they will gather many allies across the globe behind cash.matters and channel existing national voices and initiatives into one big global movement.