" class="no-js "lang="en-US"> BNPL platform Butter launches another UK industry-first innovation
Thursday, June 13, 2024

BNPL platform Butter launches another UK industry-first innovation within the sector fintech

Shop anywhere online and spread the cost’ has been the mantra of buy-now-pay-later (BNPL) platform Butter.co.uk since they launched their BNPL travel offering in 2017, followed by their mobile app in 2020.

The app allows any product to be purchased from any website with the cost seamlessly spread over 2, 3 , 4, 6 or 10 instalments from 0% APR.

Being ‘mobile-first’ makes sense in an online world where 54% of online traffic is via IOS and Android devices.

However, what about the other 46% of consumer traffic? Butter.co.uk have addressed this gap with the announcement today of the launch of their app on desktop.

The unique Chrome extension is the first BNPL browser extension to launch in the UK – beating its competitors such as Klarna and Clearpay, all of whom utilise dated vendor integrated technology which restricts consumer choice to a handful of purchase opportunities.

Users simply sign up via the app and log in to the browser extension, giving them the ability to spread the cost of any online purchase they wish to make, with all payments and bills managed within the app

Butter like being first where BNPL industry innovation is concerned. They were also the first FCA regulated BNPL company in the UK and were the first BNPL shopping app in Britain. They are also the first and only BNPL travel agency, allowing holiday costs to be spread over as many as 10 months interest-free.

Timothy Davis, Co-Founder and CEO of Butter, commented:

“This space is evolving fast and Butter is leading the way in consumer focussed innovation. Our proposition is to assist all consumers to access any shopping product on the internet in a way that promotes affordability and choice.

We don’t restrict shoppers to just the websites that happen to have ‘signed up’ with us. Our offering is all encompassing and unique – especially now that we are the first to meet the needs of the 46% of web users that shop via desktop, not just mobile.

‘Buy-now-pay-later is quickly becoming a more viable alternative to expensive credit cards, store cards or overdrafts and provides flexibility and convenience at source. 100% of an online vendor’s customers can now benefit from our service, growing their business by attracting more customers and greater frequency of transaction.”

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